Roots Marketing Agencies

Established in the year 1986, at New Delhi, India, we “Roots Marketing Agencies,” are one of the leading manufacturers and wholesalers of Road Safety products that includes traffic cones, plastic traffic cones and PVC traffic cones. The available products range offered by us includes Delineators, Modular Speed Breaker / Rumbler / Car Parking Stopper (Rubberised), Other Safety Products, PVC Traffic Safety Cones / Traffic Control LED Light Baton, Reflective Safety Jackets / Belts and Reflectors / Road Safety Convex Mirrors.

Further, we also offer Solar Powered Road Safety Products, Solar Powered Road Signage, Glow in Dark Signs / General Signs, Railway Signs, Raised Pavement Marker / Cat's Eye / Road Studs and Road Signs. We also offer our services as authorized convertors of M/S Avery Dennison (India) Private Limited for their range of Reflective & Road Safety Products.

A Proprietorship Firm, our business operations are promoted by Mr. Ravi Srivastava. His extensive and valuable industry experience in the field of Road Safety Products guides us in understanding and meeting the specific product demands of our customers. Further, the use of latest manufacturing technology as well as service support of experienced industry professionals also allow us to deliver exceptional end quality in the range of road safety products delivered from our end.

Today, our consistent business approach and well established market network has helped us in gaining due prominence and recognition in our industry sector. Our dedicated work approach has also helped us in achieving a turnover of Rs. 4 Crore (INR 10 Million) in the last financial year.

We understand that upgrading on self in this era of competition is not only must but helps in sustaining the leadership which we have carved for ourselves in our industry sector. Some of the major markets we are presently serving include countries based in the Indian Subcontinent.

The Ethos that drive us forward include:

Customers -

• Relationship based upon trust, ethical behaviour, communication & responsibilities
• Deliver them products and services that exceed their expectations

Business Associates -

• Delivering consistent financial results
• Delivering fair returns on their investments
• Timely and accurate financial information

Employees –

• Safe work environment marked by trust, integrity, fairness and respect for individual rights
• Open and honest communication
• Fair compensation that recognises their contribution and is commensurate with the dictates of the market place
• Consideration for advancement based upon their qualifications, accomplishments and potential

Society –

• Commitment to operate business facilities with a strong concern for protecting the environment
• Commitment to consider the well being of the community in our business decisions

Backed by extensive and valuable industry experience and well developed infrastructure facilities, we are successfully meeting the specific Road Safety Signage requirements of our customers. Manufactured using advanced production techniques these can be made available by us in exact specifications as demanded by our customers. The category of products we deal in include:

Retro Reflective Signs Boards -

These are made available in four grades including:

• Commercial Grade
• High Intensity Grade
• High Intensity Prismatic Grade
• Microprismatic Grade

Application:

These find usage as:

• Road Signs
• Overhead Signs
• Kiosks
• Hoardings

Retro Reflective Fabrics -

These are used by different Govt. Departments Like:

• Railways
• Road Authorities
• Defence Department

Traffic Safety Devices -

The products offered under this section include:

• Road Studs and Solar Studs
• Delineators and Solar Delineators
• Hazard Markers
• Spring Posts

Graphic Products –

The graphic based products offered by us include:

• Glow Signs
• Vinyl Signs
• Digital Printing
• Floor Graphics
• One Way Films

Hot Applied Thermoplastic Material -

The range offered by us under this includes:

• Pavement Markings
• Directional Arrows

Apart from the above mentioned, we also offer our customers:

• Crash Barriers/ Guard Rails

Product Features:

Some of the features of the products offered by us include:

• Better readability
• Dimensional accuracy
• High reflective capacity
• Better illumination capacity
• Low power consuming with negligible maintenance
• Simple installation
• Long working life
• Moisture & heat resistance finish

We -'RMA' are qualified convertors of M/S Avery Dennison (India) Pvt. Ltd., the inventor of Retro Reflective Technology. Since its invention 50 years ago, Avery is bringing constant up-gradation in this technology and providing quality products to the transportation industry.

The Avery Tradition also includes supporting the products being delivered with a wide range of Sales, Technical, Educational and Customer Services.

In the past years sign board industry was in the hands of unorganised sector and no one really bothered or tried to bring this industry up to an organised level where this industry could be seen with respect of bringing in modern & latest technologies as well as the need to upgrade oneself to the international standard. We have taken this task as a challenge and our share of contribution in this industry cannot be ignored. Even our critics are towing the line to follow us in the chase of upgrading themselves to RMA standards.

We have always believed in upgrading the technology to highest standard around the globe as we believe that upgrading oneself in this era of competition is not only must but also necessary to sustain the leadership in today’s competitive world. Our company also takes pride in being instrumental not only in providing the entire signage system in Delhi but have in also providing consultancy services in designing such systems.

We strongly believe that any particular area is to be evaluated with a vision besides the fact that execution may take place in a phased manner. Starting with delivering Road Signs in Delhi region, today, our presence has spread in the entire country and all the states are in the process of providing such signs in their respective jurisdictions.

It is a matter of pride for us that we enjoy a good market share in the Reflective Signage Segment.

Some of our prestigious projects include:

• KMP Express Way
• Delhi Gurgaon Road
• Piyala Pipeline Terminal (BPCL)

B.O.T. a unique advertising project that is conceived by us for the first time in India has bagged several prestigious projects in various parts of the northern India.

Some of our completed and ongoing projects are:

• Overhead Signage on NH-8 (west Bengal)
• Raipur- Durg Road Project
• DSC Delhi –Gurgaon Road Project – All Types of Safety Boards and IRC Signs
• Kolkatta VIP Road Overhead Sign Project
• Greater Noida and Noida Sign project
• BPCL, PIYALA PIPELINE TTERMINAL – Safety Boards and other Boards
• BPCL, MATHURA– Safety Boards and other Boards
• BPCL, BIJWASAN – Safety Boards and other Boards
• DLF Laing O, Rourke – Supplying Safety Sign Boards to All on Going Projects
• DLF – other Projects
• Leighton - Supplying Safety Sign Boards to All on Going Projects
• Alpine-Hcc- Metro Projects- Supplying Safety Sign Boards to All on Going Projects.
• OSE- Supplying all types of Road and other Safety Signage
• Valecha - Supplying all types of Road and other Safety Signage
• Adani Logistics Park- Supplying Safety Sign Boards to All on Going Projects

"For more details see attachment"

For building of vital trust in our services and products, we have also got our company registered with sales tax (vat), income tax and service tax departments. Further, we have also got our company registered with prestigious organizations as supplier of retro reflective signage system & safety devices.

These companies include:

• Bharat Petroleum
• DMRC
• Public Works Department of various states
• Municipal Corporations

We have with us team of experienced professionals who have with them sound experience of the industry. Their valuable process knowledge also allows us to deliver high level of exclusivity in the range of products offered by us.

Our team includes:

• Technicians
• R&D Professionals
• Procuring Agents
• Quality Controllers
• Field Staff
• Office Associates
• Administrators

Quality has always been for us one of the main areas where we have paid high attention so as to deliver end products that complies with the defined guidelines. Our team of experienced quality control personnel also ensure that the wide range of safety signage offered by us is as per international quality and safety standards. Some of the parameters on which we test our safety signage are mentioned below:

• Finish quality

• Providing high legibility

• Service life

We have with us modern and well developed manufacturing facilities that allow us to successfully handle the in-hand production demands. Backed by services of experienced industry professionals, our fabrication unit is fully equipped with latest machinery required for bonding the reflective material on to sign blanks mechanically or through Automatic Heat Lamp Vacuum Applicator Machine. Further, we also utilize Rollar Applicator Machine for pressing Vinyl Sheeting and Reflective sheeting on base material that helps us to provide in the end products finishes as demanded by the customers.