Rushil Decor Ltd

Established in the year 1992, we at Rushil Decor Private Limited are engaged in manufacturing and exporting a quality range of decorative laminates. Our complete range includes Bamboo Series Laminate, Illusion Series Laminate, Jute Laminate, Cotton Fiber Laminate, Metal Bond Laminate and Microline Series Laminate, Decorative Color Laminate, Antique Laminate, Solid Color Laminate, Microline Series Laminate. Apart from these, we also offer Shaping Techno Series Laminate, Antique Laminate and Solid Color Laminate. Fabricated using high-grade material, these are widely appreciated by our clients owing to their beautiful designs, nice color combinations and durability to count a few.

Extensive research and development facilities backed by our engineering excellence enabled us set our strong foothold in the competitive market. Our professionals continuously strive to build long-term relationship with our customers and assist us in creating novel designs of our decorative laminates in accordance with requirements of our clients. Our customer centric approach has enabled us garner vast clientele that includes Indian architects and Interior designers, reputed private & public - sector corporate companies.

We are led by our founder- Mr. Krupesh Thakker who has immense industrial experience in the respective domain. Due to his sharp business acumen and wide experience, he guides our professionals to comprehend the clients’ specification in better manner. The meticulous and industrious efforts of our competent professionals helped us acquire vast clientele across the major parts of the world.

We are one of the leading manufacturers and exporters of a wide range of decorative laminates. Our product portfolio includes Bamboo Series Laminate, Illusion Series Laminate, Jute Laminate, Cotton Fiber Laminate, Decorative Color Laminate, Antique Laminate, Solid Color Laminate, Metal Bond Laminate and Microline Series Laminate. Apart from these, we also offer Shaping Techno Series Laminate, Antique Laminate and Solid Color Laminate. 

Our entire range of laminates is widely used in a host of application areas and is appreciated by our clients that include Indian architects & Interior designers, reputed private and public – sector corporate companies.

Some of the salient features of our range of decorative laminates are:

• Dimensionally accurate
• Durable
• Excellent finishing
• Intricate patterns
• Reflection of changing trend
• Vibrant colors
• Can be custom designed as per customer's requirements

During our fruitful journey of 17 years, we have crated several milestones in our way to phenomenal success. Our success story and breakthroughs are highlighted below:

Year	Achievements
1992	Rushil décor Ltd. (1st laminate manufacturing facility) established by Mr. Ghanshyam Thakkar & his son Mr. Krupesh Thakkar. Annual turnover of Rs. 2.5 crores in the first year
1993	100% increase in sales compared to the previous year
1994	Company's first export to Bangladesh
1997	Rushil International established for export business
1998	Group's sales graph on the upswing by export & domestic sales
1999	Rushil décor Ltd. (2nd laminate manufacturing facility) established
2003	Rushil décor Ltd. (3rd laminate manufacturing facility) established. Production capacity of 3, 00,000 sheet per month. 2003 - Company's export reached to 34 countries
2004	Laxmi Pandit & Samir Khan as brand ambassadors.
2005	Erection of short cycle laminates plant (1st prelam manufacturing facility). Production of 'Vir prelam' boards started. Shridevi as a brand ambassador for Vir laminates.

Each of our brand ambassadors personifies the brand’s imagery and exemplifies the same characteristic dynamism attached with the brand. Our brand has been promoted by following celebrities:

SriDevi –

• A timeless beauty and evergreen superstar of Bollywood (Indian film industry)
• Vir laminate brand for the year 2005-2006.

Laxmi Pandit (2004-2005)

• The first runner-up at the 2004 Pond's Femina Miss India contest
• Promoted Vir laminate brand

Samir Khan (2004-2005)

• Mica bole to Vir laminate, a phrase pronounced on TV channels and theatres by him.
• Phenomenon in the Indian media industry and got famous amongst television viewers
• Working with Pepsi and Sony max.

“To become no. 1 Indian brand in the laminate industry by 2009 and to diversify into new product lines.”

“To help customers achieve their business objectives by providing innovative, best-in-class products with expertise and excellence.”

Our Values

• Learning
• Change
• Productivity
• Ideas
• Relationship
• Experience
• Innovation
• Standards
• Planning & Management
• Trust in people
• Confidence
• Competence

At Rushil Decor Private Limited, we understand we’re a part of our community. So our responsibilities go further than just keeping systems running and creating new business solutions for our customers. We have an obligation to lend a helping hand in the community at large and as your employer. Our organization and the entire human resource is engaged in a different welfare activities in support to the nation and society.

We organize regular blood camps at manufacturing sites and administrative officers. Moreover, we also offer monetary and material help to the victims of natural calamities. Further, we are also engaged in participating and sponsoring spiritual events for overall up-gradation of society.    

As an employer, we believe in solid values, a healthy workplace environment, and management that promote the potential, ability and will of every individual.

The safety and health of our employees, students and visitors is unequivocally, the first consideration in the operation of our firm. We have a sole objective of bringing about a positive change in occupational health practices at the workplace as well as attitudinal and behavioral changes amongst our people.  

We also lay a lot of emphasis on preventing work related diseases, injuries that ultimately reduces absenteeism further improving the firm’s productivity. In order to achieve this, we are planning to establish an interdependent safety culture from the present Dependent Safety culture where the safety of the employee at the site is taken care of not just by the individual himself but also by all other employees in the vicinity.

Over the years, we have been able to acquire reputed clients belonging to different parts of the nation. Our clients appreciate the quality of our decorative laminate, offered by us. To ensure their utmost satisfaction, we make sure to cater to the various requirements of our customers, within the stipulated time frame.

Some of the factors that enable us in acquiring utmost client satisfaction include:
 

• Immediate response to customer’s queries
• Implementation of established quality control policies
• Fulfillment of their specific requirements
• Easy transaction modes
• Delivery within stipulated timeframe

Our consistency in delivering qualitative products and zeal to maintain cordial business relations with clients have enabled us to create a strong position in the market.

We are proud to have a manufacture unit, which is well equipped with technologically advanced machines. The unit spreads in the sprawling area of 5000 square feet and has an installed capacity of 5000 units. Our skilled workforce and manufacturing facility aids us to successfully produce quality decorative laminates in large volumes with considerable ease.

Further, we have well equipped quality test labs with all the facilities that are essential for checking the products in various quality parameters to assure a zero-defect laminate for every client.
 Moreover, our wide transportation network enables us to deliver our consignment within stipulated time frame.

Our experienced designers and a well developed management team provide us guidance in maintaining the quality throughout the manufacturing process. Our team of quality assistants performs stringent quality checks at every stage of designing process. Our whole range of decorative laminate id tested on various parameters such as:

• Dimensional accuracy
• Design
• Strength

These tests ascertain that our entire product range is as per the set industrial standards. Further, we upgrade our testing tools and equipment, so that our range of decorative laminates is manufactured as per high quality standards and offers longer working life.

Over the years, we have been able to acquire reputed clients belonging to different parts of the nation. Our clients appreciate the quality of our decorative laminate, offered by us. To ensure their utmost satisfaction, we make sure to cater to the various requirements of our customers, within the stipulated time frame.

Some of the factors that enable us in acquiring utmost client satisfaction include:
 

• Immediate response to customer’s queries
• Implementation of established quality control policies
• Fulfillment of their specific requirements
• Easy transaction modes
• Delivery within stipulated timeframe

Our consistency in delivering qualitative products and zeal to maintain cordial business relations with clients have enabled us to create a strong position in the market.