We do help our clients in taking a decision on the brand architecture. A lot of time the dilemma of branding the range of products under an umbrella brand or separate brands delay the process of launching the products as well as reaching out to consumers though communication. We do undertake a detail market study in understanding the consumers/ customers and the buying process besides understanding the budgetary implications of the branding to recommend the brand architecture to our clients.
If needed, we get into the shoes of a brand/ marketing manager in managing the entire brand management process. Simply speaking the 5 Ps of marketing are managed by our team similar to the function of a brand / marketing manager.
We have a deep understanding of the printing processes and we also work very closely with the print houses of various sizes. The printers are selected based on the requirement of the job and complications involved in the process
We bring in some of the best media planning and buying agencies in the country, the objective is not to offer huge savings to the client but to maximize the returns for the brand in the available budget.