Secunderabad, Andhra Pradesh
Year of Establishment: 1982
IndiaMART Member Since: 2013
Sigma Crop Care Products Private Limited
Mr. Kurangi Venkata Ramana, the promoter and Managing Director of Sigma Cropcare Products Private Limited is an enterpreneur with a great vision. Mr Ramana (as fondly called by one and all), a graduate in commerce of 1982 batch from Andhra University, is a simple man who started his humble career in Rallis India Limited, a leading Agrochemicals of TATA conglomerate. His distinguished career spanned various levels - Sales trainee, Sales Officer, Field Manager and then Assistant Manager - all throughout in Andhra Pradesh , a large market for Pesticides and agri-trade.
After his successful career in Rallis India Ltd till 2001, Mr. Ramana has joined Symbiosis Agro Management Private Limited, an organization started by his mentor in Rallis, Mr. Siva Prasad to promote Bio Products for use in agriculture.He was the first employee of the company and was instrumental in establishing the market for the company. He contributed to the Company's growth till May 2008.
With an idea of establishing a company of his own, Mr. Ramana started Sigma Agri Products with a small group of marketing staff. With his good business acumen and the experience gained in Rallis and Symbiosis, he established a network of efficient dealers of Agriculture inputs in Andhra Pradesh for promoting the bioproducts of Sigma. With his immense experience, he successfully entered the states of Tamilnadu, Karnataka and Maharashtra. By March, 2012 Sigma had established a strong network of many distributors and dealers in all the four southern states with a strong field force of over 150 permanent marketing staff and about 500 temporary field assistants.
In addition to Bio-Products, the Company also distributed pesticides and soluble fertilizers .For a fledgling company, in a nascent market, the turnover of Rs 45 crores(450 million Indian rupees) in the financial year 2012-2013 was possible only because of Mr Ramana's dynamic leadership.
Mr. Ramana attributes two aspects for his success in the business of agri inputs other than his thirst for innovation and drive. One, working at the grass root level with the trade in understanding the needs of the farmers and convincing them of good inputs for good yields. The other aspect is following good business practices with in the trade.
Being a self-made industrialist, Mr Ramana saw potential in an inchoate idea and ventured into Pesticides . He established SIGMA CROPCARE PRODUCTS PRIVATE LIMITED in the beginning of 2012. The wide network of the existing dealers, ably supported by a thorough media campaign, will help the products reach the farmers.
With a good team of supporting managers, Mr. Ramana looks is poised to make the group a force to reckon with in the Indian agriculture scenario. Agri business is not only a passion for Mr Ramana, but also a service to the farming world.
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