Silver Smith India Limited

Silver Smith India Ltd (SSIL), a public limited company was established in 1994 for the purpose of setting up fully automated and integrated manufacturing facilities to process raw silver and gold into value added products & jewellery. Listed on major stock exchanges the company enjoys good reputation in the field of education, designing as well as manufacturing in the jewellery industry.

SSIL has only responded timely to the requirements of the jewellery industry. In April 1999 it felt the need to bridge the gap between the demand and availability of skilled professionals in the Indian Jewellery Industry, hence set up the Jewellery Design & Technology Institute in Noida, with a branch in Delhi.

In July 2005 SSIL felt the need to cater to the constantly growing demand for Designer Jewellery. Hence niche - a designer jewellery studio was conceptualized by Ms. Rita Narula and Ridhi Narula. The studio has been set up at one of the prime locations in South Delhi.

SSIL - with its immense experience in the field of Jewellery, is able to understand the sensitivity, creativity and technicality of jewellery designing and manufacturing. Thus SSIL has an important role in guiding niche to fulfill the design expectations of today's jewellery world.

Niche has a well equipped infrastructure, managed by experts and highly skilled workforce committed to quality, punctuality and efficiency, resulting in precision and perfection. The products are an outcome of explorations, trials and intensive research striking the right balance between technology and design.

The design team at niche is constantly involved in research and analysis of latest trends and forecasts in jewellery to provide the latest, at par with International Standards. The designers follow strict parameters of design methodology to convert an inspiration into the final design. Customised Designing is a unique feature provided at niche to satisfy all consumer needs.

Individual:
Niche offers Customised Design Solutions to its customers according to their taste, personality & occasion be it bridal, casual, office or evening wear.

Fashion Designers:
Niche offers Customised Designing and Manufacturing Services to fashion designers exclusively for their design labels.