S. Kumars Nationwide Limited

SKNL aims to be a model company incorporating the best work ethics and corporate governance. The company’s mission is to grow extensively without compromising on quality. It aims to be amongst the top 3 players in every area of operations. It benchmarks achievements against international quality standards and treats every milestone achieved as the stepping-stone to the reach the zenith.

The company continues to pursue growth both organically and inorganically to contribute to the development of the Indian economy.

SKNL believes in fair play, thereby creating value for its stakeholders, employees and customers to maximize shareholder value. Instilling in its employees, the need to offer best products and services to its consumers, SKNL has created a world class enterprise managed by seasoned professionals.

SKNL will continue to operate in all product categories catering to different segments of the market.

The transformation of SKNL took place when Nitin Kasliwal took over the reins of his family run textiles business, of which SKNL was the flagship company. Since assuming control he has created a strong textiles focused company that is completely professional in structure and management. With a vision to clothe the world, SKNL is arguably the only Indian textiles player today that is operating across all fiber categories and market segments.

SKNL became a purely textiles and apparel company with no other businesses. With a strong focus on manufacturing especially it set up in addition to its existing manufacturing facilities in Dewas MP, a state of the art luxury suiting plant at Mysore in 1998. With over 4 units spread across these 2 locations, the company was set to achieve bigger heights.

Challenging circumstances not withstanding SKNL grew at a scorching pace. It developed a wide distribution network of more than 30,000 agents and dealers. Its deep penetration in all retail formats helped it ride the boom in consumer spending and growth of organised retail.

To keep pace with brisk growth in business, teams were strengthened and infrastructure modernized. Offices, plants, machinery were updated in line with the growth outlined for the company.

The Company has developed progressive management capabilities due to a unique fusion of entrepreneurship with professional expertise. This combination ensures that dynamism is blended with realism and that adequate control mechanisms are in place. Each SBU is headed by an Executive Director, CEO or COO. The corporate finance, corporate planning, research, publicity, marketing services, HRD and legal functions are centralized at the corporate level. High Management caliber and an organized set up ensure a smooth and meaningful enterprise with ample opportunity for future planning and growth.

SKNL businesses are divided product wise into major Strategic Business Units viz, Consumer Textiles, Home Textiles, Worsted Suitings, Ready to Wear and High Value Fine Cotton (HVFC).

Manufacturing:
Maintaining world-class quality has been a corner stone in SKNL's business strategy. The company has invested extensively in manufacturing facilities to maintain high quality standards. Four state of art manufacturing units based in Mysore (Karnataka) and Dewas (Madhya Pradesh) collectively produce over 2,00,000 meters of high-quality fabrics each day.

The manufacturing capability gives SKNL a clear edge in the market place - stringent quality measures and competent management systems ensure that the finest product reaches the consumers, consistently.

Luxury Textile fabrics are manufactured at a world-class integrated facility situated near Mysore (Karnataka). Its high quality fabrics are well received in the domestic as well as international market. In fact, Reid & Taylor - Scotland, sources its fabrics from this mill as well for its international markets.

SKNL is the only manufacturer of fine count Damask in India. Its Chamunda Standard Mills and Amana Manufacturing Unit in the outskirts of Dewas (Madhya Pradesh) manufactures this fine fabric to cater to Indian & European markets.

The company is constantly modernizing and upgrading its existing facilities for Consumer Textiles and Home Textiles. Plans on the anvil are to add new capacity to manufacture Worsted Suitings and Home Textiles.


Distribution:
The company’s wide network reaches both domestic as well as overseas market. SKNL caters to the entire socio-economic segments of the Indian market across 30,000 outlets through 300 dealers.

Today, SKNL is the largest institutional supplier in India in the organized sector. The company plans to establish high impact presence through multi-brand outlets, large format chain stores and exclusive stores for all its brands.

Brands:
Ability to build brands, across the socio-economic segments has been one of the key factors in SKNL's success. A keen understanding of the dynamic market trends, while keeping abreast with the changing usage patterns, attitudes and preferences of the consumers has been the foundation of creating successful brands.

Reid & Taylor caters to the premium and upper-middle strata of the Indian suiting market. Since its national launch in 1999, the brand has accelerated to the second position in a highly competitive market. The brand's growth has been hailed by marketing professionals and is a case study for launching international brands in India. No surprise that Superbrands Council, the world’s leading authority on marketing and advertising; has awarded it a ‘Superbrand’ status, second time running.

Belmonte offers a wide range of polyester and viscose blend fabrics for office, leisure and evening wear catering to the mid-premium consumer. It is available across top 100 cities in India. ‘Uniformity by Belmonte’ is the sub-brand which offers a wide range of uniform fabrics for professional work-wear across industries.

S.Kumars is the manufacturer of blended fabrics for work-wear & daily wear. With strong brand equity and unique strengths, the brand has evolved to include fashionable blended suitings in line with work wear & daily wear for the common man of today.

Carmichael House is a new entrant in the Home Textile category. This mass premium brand offers a wide range of home textile solutions for the entire abode in a variety of fabrics and weaves. Since its launch, Carmichael House, has received fast recognition among its consumers.

Human Capital:
SKNL has developed highly effective management capabilities due to a unique fusion of entrepreneurship with professional expertise. The Board of Directors includes eminent people from industry, law, banking, finance and economic sectors.