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Smriti Collections
Mumbai, Maharashtra
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Smi’s is not just another fashion jewellery label. The brainchild of banker-turned-designer, Smriti Vig, Smi’s is all about exquisite accessories designed to set off sparks. From a gold and diamond designing jewellery course in 2000 to a full fledged business in 2004, Smriti Vig has always had an eye for all things beautiful. Smi’s was just wishful thinking then.

But then, she chanced upon Swarovski crystals and coloured Chinese beads. And the rest, as they say ...

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