Smi’s is not just another fashion jewellery label. The brainchild of banker-turned-designer, Smriti Vig, Smi’s is all about exquisite accessories designed to set off sparks. From a gold and diamond designing jewellery course in 2000 to a full fledged business in 2004, Smriti Vig has always had an eye for all things beautiful. Smi’s was just wishful thinking then.
But then, she chanced upon Swarovski crystals and coloured Chinese beads. And the rest, as they say ‘is history’. Enchantingly crafted combinations of Swarovski components, acrylic, glass or even plastic beads, became a passion lucrative enough to pursue full time. Opening the doors to a little nook in Mumbai called Smi’s.
She began with rings, earrings, anklets, bracelets and necklaces. Now, the array extends to include conceptions to behold. Bra straps, mangtikkas, foot thongs, belts, shoe uppers, hathphool, candles and candleholders, photo frames and unusual accessories for garments and gifts…and there is still more on offer.