About UsThe foundation of FI (Fashion & I) was laid by Mr. Sharad Nawalgaria and Mr. Samir Nawalgaria, on April 18th, 2004 in Kolkata. A retail womens wear brand from the house of SNG Fashions Pvt Ltd.
It has been our endeavor to create the lasting impressions in everything we do. In order to fulfill the MISSION STATEMENT, FASHION & I we have delineated a powerful mechanism to create WOW factors for all our customers.
An amalgamation of style, grace, poise and elegance truly defines the image that FI has been working on for quite sometime now. "Fashion & I" as the name suggests, aptly abbreviates FI. It is often an attitude that creates an everlasting trance. Every woman who personifies FI successfully leaves behind a trail of everlasting impression over people around her.
The vision of FI is to reach to every woman and depart her from ordinary. FI aims to have 100 stores by 2010 and bring to unveil a nouvean design de fashion collection aptly titled in terms of silhouette, colour, surface ornamentation, wear ability and functionality.
FI has its own manufacturing and storage unit, besides sporting an exclusive chain of showrooms. The brand has snazzy showrooms in Kolkata, Delhi, Mumbai, Hyderabad, Guwahati, Indore, Varanasi,Surat, Jaipur, Lucknow, Noida, and Faridabad.
Ranging from rural mystique of handloom to laser perforated powerlooms, FI has worked with a variety of fabrics. Noted for its authentic hand embellishments that represent a true cross-cultural blend, FI has established itself as a premier womens wear brand in the Indian subcontinent. Fabrics Ranging from imported pure georgettes, chiffons, voils, cozy cottons to hand finished prints, block and screen variants, printed viscose georgette, printed chiffon, lace, crochet are extensively used in the collection. The fabrics are vibrant with prints ranging from pure ethnic to psychablellic and art deco.
The product range consists of FI Fashion Fabrics, FI Ethnic, FI Sarees, FI Fusion, FI Mix n Match and FI Accessories.
FI offers with a wide range of unstitched salwar suits, readymade salwar suits, Sarees, Indo Western and other designer-wear for the woman of this era. The company boasts of the best designers and craftsman in the country, who not only has core expertise on emerging trends, but also the requisite skills to meet the fashion demands of discerning women. The presence of independent Manufacturer unit gives a boost to FIs unmatched range of products.
Ethnic, bold cuts and subtle effects, exquisite embroideries and ethereal hues meet to create an amalgamation of style that's unique to FI creations. FI's harmonious blend of design and effervescent style makes it an exciting brand for women.
FI's emergence as a womens wears brand Fits in very well with the current scenario, where a retail boom is sweeping across the country. This has opened up new channels in the way people buy and view shopping. Shopping is not just mere procurement but a complete experience. Right from its showroom, in shop designs, advertising, FI constantly opens new avenues for the woman shopper across the country.
The soul of any store is the essence of what that store represents. FI is a heaven for women to express their inner beauty by creating their own unique outer beauty. Style is not dictated by current trends but instead is an inherent part of every woman's being. Her outside appearance is merely a reflection of her inner beauty...a quality of imagination and individuality expressed through one's own tastes.
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