It is due to the able guidance and inspiration of our mentors throughout the years, we are able to keep pace with the fast-changing trends of market along with latest technological advancements and have carved a niche for ourselves in this industry.
 
Below mentioned are the names of our mentors and their vast experience:

Shri. M P Moothadath (1903 - 1972)

He began his journey as a railway contractor and further went on to create the trusted brand of agricultural implements in 1958. Gradually he expanded his business to cast iron kitchenware. He is a great follower of Shree Narayana Guru and follows his principle in his life, thus dedicating his life for the uplift of the downtrodden.

He is the founder of our company Shree Balaji Metallurgical Industries and also a skilled Heart Surgeons in India. Being a Managing Partner, he formulated company’s vision statement which focuses on our commitment to secure a long- term partnership with each customer by providing Kitchenware products of highest quality at affordable prices and also by continuously focusing on improving Quality of all aspects of the organization.
 
He endeavors to follow one of the strongest Geetha’s quotes:
 
“The actions of a great man are an inspiration for others. Whatever he does becomes a Standard for others to follow.”

He is the co-founder of Shree Balaji Metallurgical Industries and is principally a Research Metallurgist. Being an Executive Partner, he is responsible for company’s vision, Strategic Direction and Operational Management and is also instrumental in bringing up India’s first nonstick Coating- TUFRID for  Cast-iron Kitchenware in our company. Further, possessing expertise in Material selection, Heat treatment & Surface treatment Technologies, Cryogenic Technology, he offered Metallurgical consultancy services to Automobile, Textile and various Ferrous & Non Ferrous Forgings and various Heat treatment Plants.
 
He spent his early years at TVS and later in Elgi Equipments Limited based at Coimbatore, which provided him both depth & breath of experience in Research, manufacturing and Sales. He was instrumental in setting up and running a state of the art Heat Treatment plant at Elgi –which happens to be the most modern heat treatment plant in Coimbatore.

 “SBMI aims to be a global player for its Cookware Products business by getting sizeable share of the world market by 2013”.

With Vision 2013, we strive to earn customer trust by offering quality range of our kitchen ware through our responsiveness and accountability to customers and partners.

Further, Vision 2013 keeps us focused on expanding our potential customer base around the world.

We are engaged in manufacturing a wide range of non-stick cookware that is constructed from top notch quality raw material. Widely used in various kitchen appliances, these are in high demand by our clients spread in India and Dubai. Our range comprises of frying pan, dosa tawa, karol scoops, appam pan and kadai which known as  frying pan,  dosatawa, karol scoops, appam pan,  kadai and kadai.
 
Following are some of its salient features:

• Highly efficient
• Durable
• Accurate dimensions
• Corrosion resistance
• High temperature resisting coating
• Light in weight
• Easy maintenance

Further, our entire range can be easily customized and are packed in an efficient manner before they are finally delivered to our clients spread in India and Dubai.

We believe in offering total customer satisfaction, and hence quality is given prime importance in our organization. We adopt stringent quality control norms to ensure that our products comply with international standard of quality. The method adopted by us while designing has made our range a unique among the rest available in the market. Our range of cookware contains a Tufrid coat, which is Genuine and PFOA (Per-Fluor Octanic Acid) Free, food- Friendly source of coating. Contrasting to other usual coatings, it neither pollutes nor harms the body system. Being non-corrosive in nature, Tufrid is perfect to be used in cookware. Also, its multi-layer nonstick coating, a Base-coat, a Top-coat, and an intermediate coats between the basecoat and the top-coat ensures better and lasting functionality
 
Our quality control professionals closely monitor every stage of production to ensure a flawless range of non-stick cookware.
 
To ensure high quality our range is tested on following parameters:

• Durability
• Dimensionally accuracy
• Resistance
• Finishing

We also offer effective packaging to devoid our range from scratch, or any sort of damage and ensure timely delivery within the stipulated time frame.
 

We possess a state-of-the-art manufacturing unit which has an installing capacity of 50000 manufacturing units spread in an area of 5000 square feet. We make sure in implementing the latest machines and techniques to design and develop our range of high quality non-stick cookware like frying pan, dosa tawa, karol scoops, appam pan and kadai in cast iron segments at par with the specific requirements of our clients that facilitates easier and faster production.
 
Following are the machines that are installed in our production unit:

• Gritblasting machine
• Coating plant
• Backing/sintering machine
  

In addition, we also maintain a modern in house design unit that is well equipped with all the necessary designing tools and with CAD/CAM facilities that help us in creating products as per the specific requirements of our clients.

We have in possession a sound warehousing unit that assists us in an efficient management. Our warehousing unit is furnished with the requisites facilities that enable us to maintain account records, reporting and filing of each consignment undertaken. The spacious premises of our warehouse not only assist the storage of voluminous stocks of our diverse range but also help us make a section-wise arrangement for easy tracing and dispatching.
 
Further, utmost care is taken to pack all our products like frying pan, dosa tawa, karol scoops, appam pan and kadai so that they do not get damaged during transit. Our products are packed with thermocol and then further packed in corrugated boxes, cartons, sheets to deliver them safely to the desired destination. All the packaging is done under the supervision of our packaging experts who have wide knowledge related to the packaging of products in a proper manner so as to avoid any damage.

Our team is the backbone of our organization who cohesively not only strives to cater to our client’s needs, but also comprehends their preferences. The efficiency and dexterity with which our team works, depicts our capacity of supply and export in an estimated time frame. We have employed dedicated and enthusiastic personnel in our team who commits to quality every day and hour, around 365 days and 24 X7. It is the monotonous hard labor of our entire team including the members who continuously helped forge a way ahead bringing in a lot of name fame to our company since its inception.
 
Our team comprises of:

• Engineers
• Machinist and technologists
• Research and development personnel
• Inventory managers
• Sales and marketing representatives
• Logistics and transport personnel
• Warehouse managers

We are a recognized name among our clients in providing quality range of non-stick cookware. Our range is technically advanced and industrially beneficial to the optimum level and is in high demand. Our experts make continual efforts to offer our clients with a premium range and make constant innovations in terms of design and quality.

Moreover, our uncompromising quality and customer oriented approach coupled with our ethical business activities helped us to carve a niche for ourselves in this industry. Further, with our wide distribution network our clientele is spread in India as well as in Dubai.

We are able to set new benchmark for ourselves in this industry owing to the following factors:

• Excellent quality
• State of the art facilities
• Experienced workforce
• Stringent quality control
• Competitive prices