Dhanuka

About Us

SoftX, the Home essentials division of DSD has been manufacturing and trading home essentials namely towels, plain towels, approns, and other products to the country. Its manufacturing range includes Spl. Plain Towels, Lungies and Dhoties and Cotton towels.

The premium home essential segment has witnessed a surge in demand due the adoption of new lifestyles by an affluent, expanding middle class. DSD has introduced ¿SoftX¿ to meet this demand. The brand is now available via multi-brand outlets, large format retail stores and exclusive brand stores across the country.

SoftX is one of India¿s emerging towel and home essentials Company with expertise in multi-fiber manufacturing. The company has extended its presence in multiple product categories from Plain handloom towels, Turkishs towels to Home essentials. The company caters to the entire spectrum of the socio-economic segment in the Indian market. Fighting to build brands, across the socio-economic segments has been one of the key factors in DSD's success. It is trying to developed a number of brands that will household names in future. These include SoftX, Soft Touch and Soft Kiddy Brothers to name a few.

DSD's success is based on its four pillars of strength - Manufacturing, Distribution, Brands and Human Capital. These four pillars have made the company stand apart and succeed in a highly competitive market scenario.