Our extensive experience help us in conducting in-depth interviews for our various clients. These interviews are conducted for understanding client needs, wants and preferences. It is an important tool for collecting valuable information for market research. We are expert in conducting in-depth, one-on-one interviews across a host of business and consumer sectors. In in-depth interviews usually only one person is interviewed at a time. In-depth interviews are ideal for investigating personal, sensitive, or confidential information which is unsuitable to cover in a group format. They are also the best method for advertising pre-testing, where we are seeking individual interpretations and responses.

The most innovative and recognized techniques employed by our people are:

• One-on-ones
• Paired Depths
• Accompanied Shops

The most effective methods for recruitment and time slot management is our range of consumer clinics. Our services are very much cost-effective and efficient in the market. We have well-developed capabilities for recruiting and managing consumer clinics. Our team of experienced & talented professionals understands the criticality involved in the process and therefore, we provide the exact solution to our clients. These professional regularly updates the clients about recruitment and time slot management.

Focus group research is based on facilitating an organized discussion with a group of individuals. Discussion is used to bring out insights and understandings in ways which simple questionnaire items may not be able to tap. Focus group research has long been prominent in marketing studies in part because market researchers seek to tap emotional and unconscious motivations not amenable to the structured questions of conventional survey research. Group discussion is a practical and effective method for gaining information and data on changing customer habits, their diverse interests and preferences. The recruitment of respondents is the essence of the research industry and group discussions are a powerful tool to determine dynamism in the markets. Our rich experience in this area and our drive for perfection has acquired us a wide client base. We use an array of most powerful and innovative techniques such as:

• Standard Group Discussions (Focus Groups)
• Mini Groups
• Peer Groups
• Family Groups
• Triads
• Extended Creative Groups
• Workshops (all day and half day)
• Pre-tasking, Product Placement Groups and Recalled Groups

Our wide range of networking services offers our clients successful solutions to their emerging business needs. Under this service, we hold the marketing research services for the clients wherever they wish to, means there is no bar for the location. In our distribution network services, we cater to the various places of India like Mumbai, Hydrabad, Delhi, Vijaywada, Chennai, Cochin, Kolkata, Indore, Ahmedabad, Vishakhapatanam, Banglore, Chandigarh, Nagpur and Pune.

We provide quality service in the field of customer profile studies. These studies are carried out by our trained and qualified professionals ensuring compilation of genuine data, that benefits our clients targets. Some of the areas, we touch while conducting customer profile studies are:

• Customer satisfaction
• Customer loyalty
• Customer feedback research