Quality Function Deployment (QFD) is a systematic process for motivating a business to focus on its customers. It is used by cross-functional teams to identify and resolve issues involved in providing products, processes, services and strategies which more than satisfy the customers. The Cross functional teams participate in the process that consists of matrices that analyze data sets according to the objective of the QFD process. This is the process of understanding what the customer wants, how important these benefits are, and how well different providers of products that address these benefits are perceived to perform.
The understanding of the customer needs is then summarized in a product planning matrix or "House of Quality". These matrices are used to translate higher level "Whats" or needs into lower level "Hows" product requirements or technical characteristics to satisfy these needs.
When completed it resembles a house structure and is often referred to as House of Quality. The House is divided into several rooms. Typically you have customer requirements, design considerations and design alternatives in a 3 dimensional matrix to which you can assign weighted scores based on market research information collected.
Benefits of the program:
- Reduced Development Time
- Reduced Startup time & Cost
- Considers Potential requirements
- Documents key decisions in a form that can become a template for future improvement efforts
Who should attend?
Companies keen on making their business processes robust by taking into consideration the customer requirements.
Companies who have adopted Process quality Improvement Tools in their business.
Companies involved in product Re-engineering & Development.
Companies who are applying for TS16949:2002 Certification or are TS Certified.