Ajinkya electronics manufacture an assortment of control and automation equipment or test and measurement equipment like data logger, flow meter, multichannel temperature controllers etc. Variegated product categories had always attracted many number of clients which kept our sales graph in an upward direction. What our company lacked was a good online presence and this is what led us to IndiaMART.

We registered with IndiaMART almost 4 years back and that time we had opted for a single page catalogue. We had no expectations and there was no note worthy response from our catalogue as well. So we were almost on verge of terminating the contract. And then the client servicing team offered a 5 page catalogue and frankly it was a gamble for us. As luck would have it; it was boom time for internet in India and net was being made available in nooks and corners of India. People had started to refer web for product search than referring to print media.

At that time we had major sale through OEM clients and very less direct to market sale. IndiaMART and frankly our presence with other such portals can not be neglected. It helped us boost the direct to Market sale. During recession, our OEM sale took a beating. Inquiries from portal helped us maintain our sales figures. Our product categories have got an added attention in the online world. The display windows for new products and season's offering have enticed new customers to our product portal.

What worked best for us were the e-commerce solutions. From setting up an e-commerce base to online payment gateway, we were provided with a single point solution. The pop account helped in scrapping all the spam mails and centralized all the web related mailing requirements.