Industry/Business: Travel and Tourism
Incredible Indian Moments, a domestic and in-bound travel agency is a reliable source for all travel solutions. Located in Rajasthan, it started as a small company in the year 2000 and today it has evolved into a full-fledged travel agency and tour operator. It covers all monuments and places in Rajasthan along with camel safari, horse safari etc. Besides, Rajasthan it covers other destinations like Delhi, South India, Wild-life sanctuaries, offering adventure tourism, beaches, and a host of other theme based tours.
Project brief:
IndiaMART was given the following objectives:
- Design a comprehensive web site for Incredible Indian Moments encompassing their offerings in Rajasthan
- Enable visitors to have an overview of Rajasthan through an online travel guide
- Empower visitors to make online reservations for hotel, travel packages etc.
- Enable the web site to transact and accept payments online
- Feature Incredible Indian Moments as a complete travel solutions company
- Offer a complete online business promotion solution for their travel services, improving their online visibility for better response
- Also, promote/boost their offerings covering destinations other than Rajasthan, including South India, Wildlife Sanctuaries, Indian beaches etc.
Strategic solutions offered by IndiaMART:
IndiaMART suggested a two pronged solution to the objectives given by Incredible Indian Moments :
- Promote their Rajasthan Travel Business directly through a dedicated website offering their packages and travel services in Rajasthan
- Promote its services in other destinations indirectly through a
series of Sponsored independent portals, each one dedicated to
these destinations. Read on for more details…
- Customized web-catalog design and hosting:
An extensive web-catalog covering all aspects of Rajasthan which has been stratified under 5 categories showcasing all the services they provide viz, Destinations, Travel Themes, Tour packages, Hotels and Stays and About Rajasthan Travel.
» Under Destinations, there is extensive information on 20 cities and towns of Rajasthan
» The web site offers 'Suggested Tour Packages' and a 'Custom-made Itinerary'
» Under 'Travel Themes', travelers can choose from camel safari, jeep safari to horse safari, etc.
» 'Hotels and Stays' gives complete information on all hotels in Rajasthan. Moreover, there is an online list of all the heritage hotels offered by them
» Travelers can get information on tours and travels through Tour Packages
» The web site gives an overall description of Rajasthan's geography, socio-economic factors, people etc.
» The 'Travel reservation query form' caters to specific requirements of travellers
- Promotion at IndiaMART:
Increased visibility at IndiaMART.com to pull genuine business enquires via:
» Directory Listing & Link from relevant product category pages at http://dir.indiamart.com
» Catalog Listing & Links in relevant categories at http://catalogs.indiamart.com
» Posting of Trade Offers at http://trade.indiamart.com
- Payment Gateway:
ABC Payments enables the visitors to transact and make secure on-line payments using various modes (credit cards, debit cards etc.)
- Search Engine Promotion:
» The design of the web site is 'search friendly' which makes it easy for the search engines to trace & index it
» The web site is actively promoted in all major search engines with 'focused keywords' to increase the on-line visibility of the company
Indiamart already owns independent portals that give detailed tourist information on diverse themes like Indian beaches, adventure tours, monuments, etc. These popular portals draw focused traffic from audience worldwide. IndiaMARt offered Portal Sponsorship/rental to Incredible indian Moments to drive this focused traffic to their web site, boosting their business. Incredible Indian Moments currently sponsors seven such portals, viz.,
- http://www.indianwildlifeportal.com
- http://www.indianadventureportal.com
- http://www.indianbeachesportal.com
- http://www.ecoindia.com
- http://www.south-india-tourism.com
- http://www.kerela-india-tourism.com
- http://www.indiasite.com
Results:
- The comprehensive web site of the company has helped it to reach out to its target-audience with the right communication message
- 'Custom-made Itinerary' has pulled a huge number of clients because of its convenient and user-friendly aspect
- Online payment has further added to the clientele base due to its simple processing
- The web site extensively covers every aspect of Rajasthan due to which Incredible Indian Moments has emerged as one of the key travel companies there
- The seven rental portals of the company has generated huge queries
