Revolutionary in the textile industry, Devrekha which was established in 1982 has been offering cost effective dyeing machines requiring minimum maintenance with a very nominal running cost. The services rendered by the company have been recognized and it has won 3 export awards apart from 27 International and National awards for R&D in Textiles.
Business Challenge
The main business objective of the client was to showcase their entire range of products to the international B2B market. The client also wanted to establish a brand image as an ISO certified company engaged in the manufacturing and exporting of textile dyeing machinery. Some main objectives of the client are stated below:
- Design an aesthetically rich website for Devrekha covering details about the product range, quality commitment and infrastructure.
- Expand domestic as well as international client base.
- Special attention to the R&D Wing of Devrekha which is recognized by the Govt. of India.
- Establish a firm image of the client and professional presence online.
- Promote the client on major search engines.
- Highlight R&D achievements of the client.
- Easy and convenient process to receive business enquiries from various international zones.
Solution
IndiaMART implemented an end-to-end solution by leveraging its online prowess to meet client needs. Comprehensive solutions with targeted marketing approach were used to improve client's current processes.
Primary solutions provided to Devrekha included a Website, Pop Email Account and Language Converter.
Website Designing
The most standardized solution to achieve basic objectives of Devrekha was a comprehensive website. The website included the following features:
- Website content covering details about Devrekha, achievements, events and awards.
- ISO certification mark to establish the authenticity of the client.
- Extensive profile including varied product range, infrastructure, quality commitment and other sound features of the client.
- Easy navigation to reach out to the desired product category.
- Graphical representation of R&D achivements.
- Customized business enquiry form to make it convenient for visitors to seek quotations online.
- Comparison of Devrekha economical jet dyeing machine with conventional jet dyeing machine in xl sheet on the homepage of the website.
- Links to various other features like process, machine automation features, new design and additional information.
Hosting at IndiaMART
The website was hosted on dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place
To ensure qualified traffic and promote Devrekha as an niche player in online space, the website was linked at relevant product categories on IndiaMART network.
- Premium Listing were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog Listed in relevant categories at http://catalogs.indiamart.com
- Placement of buy-sell trade offers at http://trade.indiamart.com
Pop Email Account
The pop account service enabled the client to have a customized email solution facilitating them to send & receive emails from their company email-id from any location.
Language Converter
With the help of the language converter Devrekha got an edge over its competitors by overcoming the language barrier. The website could easily be converted into a required language to understand the company profile much conveniently.
Online Marketing
Online marketing has helped promote the website of the client on various major search engines. Such keywrods were used which hold importance and were relevant enough to drive in more qualified traffic to the website of Devrekha.
Results Achieved
- The client received a good number of business enquiries through its association with IndiaMART.
- Devrekha is visible on major search engines due to extensive promotion on IndiaMART network.
- Enhanced brand image of the client by focussing on the events and awards the client achieved.
