Website: http://www.diwansaheb.com

"We get regular emails from delighted customers across the globe about the fantastic fitting of the outfits purchased from us. Thanks to the Online Measurement Form, easy-to-use shopping cart and other utilities, our website by IndiaMART today happens to be our most cost-efficient store-front operating across geographical boundaries... 24 x 7! "
- Mr Sudhir Diwan (Managing Director, DIWAN SAHEB)
infods@diwansaheb.com

Client: Diwansons India Private Limited owns the internationally reputed chain of exclusive designer mens' wear store under the brand name 'DIWAN SAHEB'. With 9 mega showrooms in India and 2 in London, Diwan Saheb creations, that are manifestations of the West adorned with the rich ethnicity of India, have gained popularity and demand in the foreign market. Known for its wedding outfits and accessories, Diwan Saheb caters to both Western and Indian audience.

Employee Strength: 250
Turnover: Rs 15 crores (Approx.)

Project Brief/Objective: With an objective to project DIWAN SAHEB as a world-class name in the fashion world, its online venture aimed at:

• Offer a dynamic online showcase of the entire range of outfits and accessories by the brand
• Projecting DIWAN SAHEB as a premium brand for wedding outfits for global audience looking for Indian ethnicity and grandeur
• Reaching out to global customers and offering them customised products at the same time with an easy to use interface
• Empowering the DIWAN SAHEB team to manage the online operations and customers efficiently
• To establish trust and enhance visibility among clients & online Indiamart's B2B marketplace
  
  

Strategic solution offered by IndiaMART :

Dynamic Catalog based E-commerce interface (www.diwansaheb.com) and organisation-wide E-mailing solution with following features:

• Dynamic Catalog System offering display of the complete range of outfits by DIWAN SAHEB under separate categories. The system allows Diwan Saheb to manage/update product info (pictures, prices, category, codesies, etc) online at their end on click of a mouse.
• Website Design enhancing the brand image of DIWAN SAHEB as a world-class mens' ethnic clothing store with balanced use of Flash and HTML
• Strategic Content/Sections giving company details, clientele and credentials along with details of various products offered by DIWAN SAHIB. To project the brand's speciality in wedding outfits, innovative section like Wedding Games, Wedding Consultant and Happennings at Diwan Saheb were added.
• Shopping Cart that facilitates buyers to pick/drop products of their requirements from the product lists in their virtual Shopping Cart
• Measurement Form that seeks body-statistics from the buyers online to offer customised fittings to their outfits
• Auto Responder send automatically generated email responses to visitors who send queries or place orders through the website enhansing responsiveness
• Payment Gateway facility for buyers for making payments online against orders placed through shopping cart using credit-cards
• Business Query Form that enables buyers to send buy/sell requirements or any other trade queries through email
• E-mail POP Box for DIWAN SAHEB employees for quick & easy processing of orders/queries
• Trust Seal to ensure the existence , credibility and trustworthines of the company based upon its verified records of documents pertaining to proof of existence , legal status, statutory approvals, affiliations and quality certification.

Results :

• Business worth Rs 15-20 lakh p.a. generated through the online store.
• Brand recognition high amongst NRI/Foreign audience.
• Generating nearly 150-200 relevant business queries every month.
• Also, increased number of repeat online customers owing to their online experience with the brand.