ETS Intarlaken Technologies is engaged in the manufacturing of testing equipments and machines. The client also specialises in designing and manufacturing testing equipments and materials testing machines to customers' specifications. The client also employs high professional technology standards aimed at entire preneurial excellence and is committed to provide reliable testing equipments and machines to its customers which come from different industries.
Business Challenge
To respond to changing market dynamics and target audience behavior, the company wanted to tap unexplored market segments through the medium of Internet.
ETS Intarlaken Technologies wanted to achieve the following objectives to establish a firm place for itself in the global market:
- Showcase ETS Intarlaken Technologies as a genuine manufacturers and exporters of testing equipments and machines.
- Build online presence for the company with its profile and product range with detailed description.
- Attract qualified traffic and hence business enquiries by enhancing online visibility.
- Create a positive brand image of the company in the global marketplace.
- Offer a tool for easy processing of queries received.
Solution
As an integrated platform, IndiaMART provided innovative solution to the company. An exclusive website was created with dynamic features and attractive graphics and animations.
Website Designing & Content
IndiaMART created a perfect image of the company in the virtual marketplace by:
- Designing a web site for ETS Intarlaken Technologies. The website content has extreme quality which projects the genuine nature and detailed specifications of products.
- An attractive business profile with infrastructure and certification of the company.
- Customized Business Query Form helps company to get relevant information, quotations and other details .
- A page featuring details of products and a section of comparison with other products.
- Focus on quality policy with the certificate displayed on the website.
Hosting at IndiaMART
The website was hosted on IndiaMART servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place
The website is linked at relevant product categories in IndiaMART’s on-line B2B network to give ETS Intarlaken Technologies maximum exposure and visibility on the Internet:
- Premium listing and Links from relevant product category pages at http://dir.indiamart.com/indianexporters/e_voltg.html
- Catalog Listing and Links in relevant categories at http://catalogs.indiamart.com
- Placement of buy sell trade offers on behalf of the company at http://trade.indiamart.com
Online Marketing
Selective and appropriate keywords matching the company's business and product range were chosen to give it a high visibility in online space.
TrustSEAL
- TrustSEAL reinforces company’s authenticity and build trust amongst its prospective clients. It is given with proper screening and verification of company information and records.
- Assisted ETS Intarlaken Technologies to market themselves better to the global buyers as TrustSEAL gives an edge over non-certified companies.
Results Achieved
- IndiaMART web promotion attracted qualified and focused target visitors to the client's website. The extensive promotion helped them gained 1019 genuine business enquiries in last one year.
- TrustSEAL certified them as a reliable company and helped the client in expanding the business in newer locations.
- The comprehensive details of products and appropriate keywords ranked the company well with search engines.
