Specializing in manufacturing of jute products, handmade paper, fashion bags and other household items, Export Syndicate provides comprehensive range of Indian handicrafts. To maintain high standards of quality, the client has empowered excellent craftsmen and strict quality checks are done at every stage of production.
Business Challenge
The client envisage to reach International market with much ease and develop a suitable base in the B2B market. The client focused on various objectives to create a niche for itself with its finest collection of jute products.
- Establish Export Syndicate as an authentic manufacturer and exporter of jute products.
- Showcase entire collection of Export Syndicate's product line.
- Create a page on live trade offers with its type and validity.
- Gain more attention of the visitors with a special segment of new launches.
- Use an application that can easily convert the given information in other languages.
- Enhance online visibility and promote Export Syndicate on major search engines.
- Increase the process of receiving business enquiries using a structured dynamic application.
The client used IndiaMART's online expertise to make a mark in the international B2B marketplace. IndiaMART fulfilled client's requirement by providing robust solutions for varied marketing needs. These solutions are given below:
Templated Dynamic Websites
Templated Dynamic Website helped the client to have full command over the company information, product details and navigation. It enabled the client to display 30 product images which could be modified and updated as per the requirement. In addition, there are other features to give a complete website-like online presence. It consisted of the following features:
- Brief company profile highlighting its streamline products, quality policy, infrastructure and their specialty as a jute-bag manufacturer.
- Product range with appropriate images and a standard B2B enquiry basket.
- Brief description and image of recently launched products.
- TrustSEAL logo on the homepage to re-inforce credibility of the company.
- Separate page under the head as 'We Export' entailing entire product range with brief description of each. In addition, a product showcase to view entire section by only single click.
The website of Export Syndicate was hosted on dedicated servers with 99% guaranteed uptime and multi-routing facility.
Promotion at IndiaMART B2B Market Place
To project Export Syndicate as a market leader of its products and a genuine exporter, the website is linked with various product categories on IndiaMART network.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Posting of buy-sell trade offers at http://trade.indiamart.com
Online Marketing
Relevant keywords were used after analyzing the product profile of the client. Aptly chosen keywords for the website of Export Syndicate helped in driving qualified traffic. It helped in enhancing search engine positioning of the client.
TrustSEAL
After due verification and analysis of company records and information, TrustSEAL was provided to the client. It helped to build in confidence amongst prospective buyers. The client is receiving more business queries and is highly trusted by online visitors.
Results Achieved
- Strong business promotion by IndiaMART enhanced brand image of the client.
- With better penetration into the global market, Export Syndicate received more than 347 business enquiries in last one year.
- TrustSEAL established the authenticity of the client's business endeavors and gave higher rankings in directory listings against non-certified companies.
- Templated Dynamic Website worked as a useful tool for the client to make changes as per their business requirement.
