An established name in the industry of tents and canopies set up in Jodhpur and empowered with a strong team of competent professionals. Qulaity tents are manufactured after an intense research on usage of tents and other poducts.
Business Challenge
The client needed an effective brand building and enquiry generation solution that would help in achieving all set objectives. Some of the key objectives are stated below:
- Comprehensive online solution to give entire details of the company, its poducts and quality.
- Standard business enquiry basket.
- Showcase exclusive sample offers.
- Segregation of hot products from the rest of the segment.
- Special products’ gallery.
- User friendly navigation of the website and proper contact details of the client.
Solution
To help the client grow in its business and create a positive image in the world B2B marketspace. IndiaMART thoroughly understood the nature of business of Jain TradersJain Traders and ensured focused market approach.
Specific online solutions that helped the client to achieve desired objectives included:
Website Designing & Content
A templated dynamic website was created entailing the following features:
- Client website projected strong profile with major focus on its range of tents and product gallery.
- New and hot products are exclusively highlighted on the homepage.
- Standard form to receive business enquiries in structured manner.
- Separate pages for infrastructure, trade offers, events and image gallery.
- Detailed contact details for prompt and easy interaction with prospective customers.
Hosting at IndiaMART
The website was hosted on dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place:
To sustain competitive advantage and to project Jain Traders as an industry leader in online space, the client was listed on various product categories on IndiaMART network
- Premium Listing was provided on relevant industry page on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Posting of buy-sell trade offers at http://trade.indiamart.com
Portal Sponsorship B2B
B2B portal sponsorship provides focused and exclusive visibility which results in strong brand-product association and business enquiries from the global buyers. Jain Traders is able to reap benefits of portal sponsorship service by sponsoring following portals: www.tentmanufacturers.net
Online Marketing
The website is search engine compatible and is actively promoted through major search engines. Relevant keyword were identified after due analysis of products and industry to drive qualified traffic and customers to the website.
Results Achieved
- Extensive promotion through IndiaMART upgraded the client website and made it visible on major search engines.
- Client base increased in various regions. Received active response from unexplored international regions.
- With the templated dynamic website, the client was free to make relevant changes in 30 product images and details.
- Product search became more convenient.
