Remarkably reputed as a manufacturer and exporter of traditional handicrafts, MCB Exports is a part of the MCB Group. The client made a mark in the handicraft industry with its exclusive range of products and has become one of the most prominent business houses of Jodhpur today. It is an ISO – 9001 Company dealing in traditional Indian handicrafts.
Business Challenge
Building a professional presence online and better communication with clients were the key challenges the MCB Exports faced. IndiaMART analyzed client's requirement and provided cost and time effective web solutions. Primary business objectives of the client were to:
- Showcase MCB Exports as a reputed manufacturer and exporter of handicraft items.
- Exhibit the product range with item code and 'request a quote' form.
- Market their authentic credentials, quality policy and core strengths.
- Project MCB Exports as a genuine manufacturer and exporter.
- Promote the company worldwide.
- Receive business enquiries using a structured dynamic application.
IndiaMART domain specialists developed effective solutions for MCB Exports to accomplish the desired objectives of the client. Given below are the solutions provided to the client keeping in mind all mentioned objectives:
Website Designing & Content
A user-friendly website for MCB Exports was developed entailing the following features:
- Client website projected strong profile with major focus on its product range.
- ISO certification displayed on the homepage.
- Relevant color scheme and background of the website to give a feel of the business of MCB Exports.
- Easy to navigate links, business oriented layout and design keeping in view international standards.
- Business query form to ensure prompt and easy interaction with prospective customers.
The website of MCB Exports was hosted on dedicated servers with 99% guaranteed uptime and multi-routing facility.
Promotion at IndiaMART B2B Market Place
To present the client as a serious player in the online space, the website is linked with various product categories on IndiaMART network.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Posting of buy-sell trade offers at http://trade.indiamart.com
Online Marketing
Focused keywords affect the website's relevancy in search engine rankings. Relevant keywords were identified after due analysis of products manufactured by MCB Exports to drive qualified traffic and target audience to the website.
TrustSEAL
TrustSEAL identifies the seller as an authentic player in B2B domain. It provides unbiased structured information about the supplier. TrustSEAL helped the client to project themselves and crack business deals with much confidence. MCB Exports also gained higher listings as compared to their counterparts on IndiaMART.com network through IndiaMART TrustSEAL.
Results Achieved
- Effective business promotion of MCB Exports accentuated their brand image and promoted them as a niche player in the International B2B marketplace.
- Able to exploit its business potential with its association with IndiaMART.
- TrustSEAL established the authenticity of the client's business. It also bridged the gap between the client and its potential customers
