Parshwanath Dyestuff Industries has emerged as a leading business conglomerate in dyestuff industry. Its products have made a mark in the global B2B market owing to high quality and prompt service. The product range includes various types of industrial dyes and laboratory reagents.
Business Challenge
To sustain the competitive advantage of being a niche supplier of dyes and colors, Parshwanath Dyestuff Industries wanted a premium position in the global online B2B market. The client coveted for some consolidated solutions and reliably meet their expectations.
- Improve corporate image with extensive promotion on the Internet.
- Develop a user-friendly website highlighting their product range.
- Bridge the communication gap with International buyers.
- In-depth details of varied product range and infrastructural facilities.
- Establish the authenticity of the business and project them as a genuine manufacturer of dyes and food color.
- Explore new markets and enhance business activities as per changing market dynamics.
A bespoke solution was required to achieve desired objectives of the client. IndiaMART used its domain knowledge to meet up client’s varied business requirements.
Business Home Page
Parshwanath Dyestuff Industries used IndiaMART Business Home Page to experience Internet as a cost-effective marketing tool. The Business Home Page of the client http://www.indiamart.com/parshwanath-dyes/ marketed various products supplied by the client which worked as a perfect marketing tool. After creating a base for itself in the market and experiencing the positive results, Parshwanath Dyestuff Industries decided to have comprehensive visibility and strong presence with their corporate website.
Website Designing & Content
To solidify its roots as a premium manufacturer and supplier of colors and dyes, Parshwanath Dyestuff Industries opted for IndiaMART website service. IndiaMART designed a user-friendly website for the client which included the following:
- A professional layout with good use of background color and content.
- Comprehensive display of company information and product catalog.
- Detailed features of the product with 'Request a quote form' to send quotations online.
- New and fresh content to drive in more traffic to the website.
- Company contact information to make easy interaction with buyers.
- Company logo to mark it as a related company of the Parshwanath Group.
- Customized business query form to receive structured information about buyer’s requirements.
The website was hosted on IndiaMART servers with 99% guaranteed uptime, speedy connectivity and multi-routing facility.
Promotion at IndiaMART B2B Market Place
Premium placement of the website in the product categories/sub-categories to create direct impact on the accessibility of the client.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Placement of buy-sell trade offers at http://trade.indiamart.com
To give a strong presence to the client on the Internet, optimized content was used. Moreover, the inside pages of the website held very rich and detailed content to position the client as an expert in the field. Online marketing done by IndiaMART helped in boosting traffic to the website.
Ad Campaign and Fixed Advertising Banners
To give a competitive advantage to the client, fixed company banners were displayed at various product category pages on IndiaMART.com. It helped in brand building and generated more business for the client.
TrustSEAL
To assist the client to market them as an authentic supplier to global buyers, TrustSEAL was given. It was given after verifying the client's authentic credentials. TrustSEAL helped the client to develop and make a brand name in the International domain.
Language Converter
To make the website ,ore user friendly for global buyers, the client was given the service of 'Language Converter'. It helped in removing the language barrier as the pages of the website could easily be converted in a foreign language. This ultimately, helped the client to reach remotest locations.
Results Achieved
- Parshwanath Dyestuff Industries has a strong online presence today.
- TrustSEAL given to the client after due verification of company records enhanced the credibility of the client as a manufacturer and supplier of metal scraps.
- More than 100 business enquiries were received in last three months through extensive promotion by IndiaMART.
- Parshwanath Dyestuff Industries developed a good client base in various International regions.
