Client Profile
Jaipur based company Pearl (India)
International Inc. is engaged in manufacturing unique Silver and
beaded Jewellery. All pieces are artistically crafted and unique in
design, with stringent quality checks in place, at every stage of the
manufacturing process, conforming with international standards. The
artisans regularly work out new and customized designs as per the
specification of the buyers, thus creating a huge market for the
company's products.
Business Challenges
Pearl India International wanted to
establish themselves in the International B2B space. The client posed
the below challenges for IndiaMART.com to conquer:
- Design user-friendly and interactive website which is highly
responsive.
- Expand client base across the country and abroad.
- Establish a firm image of the client and professional presence
online.
- To facilitate online processing of queries.
- Showcase the entire product range of the client.
Solutions
To meet the client's varied business
and marketing needs, IndiaMART leveraged its domain expertise and
provided some business focused solutions. Some of the solutions which
helped the client in enhancing its business opportunities are :
Web Site
The Web Site designed by IndiaMART
comprised of the entire product range, company profile, quality policy
and future plans. It worked as a useful tool for marketing products of
the client which further helped in creating a base for it in the
International B2B marketplace.
TrustSEAL
- To instill trust in the customers, TrustSEAL is given to the
client after due verification of company records and information.
- Authentic information provided, helped the client to gain
credibility in online space and to generate more business
enquiries.
Promotion at IndiaMART B2B Marketplace:
The website was linked with relevant
product categories on IndiaMART's on-line B2B network to give the
client maximum exposure and visibility on the Internet:
Online Marketing
Key promotion metrics were identified
and used to promote the company across major search engines. The
webpages were well tailored using accurate and popular keywords as
well as phrases.
Results Achieved
- Boost in the company's business with extensive promotion at
IndiaMART.com network.
- Online promotion helped in enhancing communication between the
potential clients and the company.
- TrustSEAL has given a strong foothold to Pearl (India)
International by positioning it as a credible manufacturer and
exporter of Silver & beaded jewellery.
