Client Profile
Premier Infrastructure, a
proprietorship firm established in 2004, is the subsidiary of Premier
Group- a leading service provider for construction works of cement &
fertilizer plants and industrial buildings. The group brings together
various technologies for addressing the communication &
infrastructure management needs of globally distributed Enterprises
and Telecom Carriers. In its ongoing endeavor, the company boosts of a
niche client profile, already having served the likes of Reliance,
Tata Teleservices and Airtel, among many others.
Business Challenges
Premier Infrastructure wanted to
establish themselves in the International B2B space. The client posed
the below challenges to IndiaMART.com:
- Create a brand name for the client in order to attract more
clients.
- Design an extremely attractive, user-friendly and interactive
website.
- Emphasis on online promotion for better traffic and widespread
on-line presence.
- Develop effective and efficient methods to receive business
queries.
- Provide Premier Infrastructure a competitive edge and
opportunity to expand its market base.
Solutions
IndiaMART.com used its online expertise
to provide comprehensive web-solutions keeping in mind the
requirements of the client.
Mini Dynamic Catalog (MDC)
MDC enabled the client to showcase its
entire product range. Being dynamic in nature, the catalog helped the
client to make frequent changes in the product categories as per the
requirement. The website's strong online presence, helped in
establishing the company as a well known brand in the category.
TrustSEAL
TrustSEAL acts as a mark of
authenticity in the virtual market place. lt ensures the credibility
and trustworthiness of the company based upon its verified records and
documents pertaining to proof of existence.
Promotion at IndiaMART.com B2B Marketplace
The website was linked with relevant
product categories on IndiaMART's on-line B2B network to give the
client maximum exposure and visibility on the Internet:
Results Achieved
- TrustSEAL helped in positioning the brand as a credible source
in the online B2B space.
- Online presence helped to generate genuine business enquiries.
- The firm's business activities have been enhanced with
extensive promotion on IndiaMART.com network.
