Founded in 1972, Rayman Exports has largely grown as a manufacturer and exporter of Indian handicrafts. Under the able guidance of Mr. Joginder Singh and Mr. Virender Singh, Rayman Exports has made a mark amongst their clientèle with their unique designs.
The Business Challenge
To move as per changing market dynamics and behavior of target audience, Rayman Exports desired to achieve the following objectives through its association with IndiaMART:
- Build a distinct reputation in the field of Indian handicrafts.
- Design an elegant website with detailed information about products.
- Expand client base across the country and abroad.
- Gain maximum exposure on the Internet through extensive promotion.
- Highlight company’s credentials such as its quality certification.
The Solution
IndiaMART conceptualized a well tailored approach to meet client’s requirements. Given below are the solutions offered to the client:
Website Designing & Content
After analyzing and completely understanding the business needs, IndiaMART designed a website which included:
- An exhaustive profile of the company highlighting products, quality and infrastructure.
- Company and ISO certification logo to project the client's quality certifications.
- A customized business enquiry form to receive genuine business enquiries in a structured form.
- Detailed information about production and skill sets of employees.
Hosting at IndiaMART
The website was hosted on dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place
The website was linked with relevant product categories on IndiaMART’s on-line B2B network to give Rayman Exports maximum exposure and visibility on the Internet.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Posting of trade offers at http://trade.indiamart.com
Online Marketing
Best and popular keywords were used to connect with the potential customers and attract more qualified traffic to the website.
TrustSEAL
TrustSEAL was given to the client after verifying all company records. It helped them receive more business enquiries as buyers deal more confidently with certified company.
Results Achieved
- Rayman Exports received 834 business queries in last one year through IndiaMART’s B2B network.
- Online promotion gateway for Rayman Exports helped them enhance their on-line visibility.
- The company has been ranked well on major search engines.
- A credible image of the client has been established in the International domain.
