Sai Machine Tools started its operations in 1988 at Indore, Madhya Pradesh under the able guidance of Mr. Ashok Jaiswal. The client is engaged in manufacturing and exporting of high performance oriented plastic processing machinery.
The Business Challenge
The client success is evidenced by over two decades of experience, commitment to quality with technologically advanced and high quality machines. With excellent product and timely delivery, the company has created a brand loyalty and positive image for itself.
Specific business objectives of Sai Machine Tools include:
- Comprehensive website with extensive details about products, their usage in varied industries, display of their entire product line and more about the organization.
- Reach out to their new customer through an on-line query form.
- Accentuate on-line visibility and promotion for better traffic.
- Branding and accrediting the client as a reputed manufacturer of plastic processing machinery.
The Solution
IndiaMART's leveraged its internet expertise to offer user-friendly and interactive website for the client.
Website Designing & Content
IndiaMART created a tangible image of the company in the virtual market place.
- Designed a website for Sai Machine Tools which gives visitors all the imperative details about the company.
- Category-wise collection of various machineries with its features and details of application areas.
- Descriptive pictures of some of the best plants on the homepage of the website.
- Industry oriented layout and easy to navigate.
- Customized Business Query Forms to cater individual needs of the users and generate more queries for the client.
- Quick search bar option on the homepage of the website to easily locate out the required product category.
- Product showcase window to display some of the exclusive products of the client.
Hosting at IndiaMART
The website was hosted at all dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place:
The website has been linked with relevant product categories in IndiaMART’s on-line B2B network to give Sai Machine Tools a positive image and greater visibility on the Internet.
- Premium listing and Links from relevant product category pages at http://dir.indiamart.com
- Catalog Listing and Links in relevant categories at http://catalogs.indiamart.com
- Posting of trade offers at http://trade.indiamart.com
Online Marketing
Very selective words were chosen to drive in qualified traffic to the website of the client. Keywords used in the website of Sai Machine Tools largely helped in rankings across search engines.
Results Achieved in Association with IndiaMART
- With comprehensive website and focused keywords, the company ranked well with search engines.
- Web presence has increased the client base in unexplored markets so far.
- Structured business enquiry form enbaled the client to receive around 160 genuine business enquiries in last one year.
