With over 18 years of experience as a manufacturer of exquisite canvas, cotton and jute bags, Sekawati has carved a niche for its contemporary styles. Standing on responsibility towards the environment, bags are completely made from natural cotton material. Sekawati has a good client list in India which include supermarkets, departmental stores, promotional organizations etc.
The Business Challenge
Sekawati had a good position in the domestic market. However, they were looking for some International exposure and wanted to build a strong online presence. With these objectives in mind, the client approached IndiaMART to:
- Make the process to receive business enquiries much easier.
- Create awareness among international companies looking for bags manufacturers from India.
- Rise the number of customers from Indian and abroad.
The Solution
IndiaMART's best knowledge and expertise were used to meet up the client's requirement. Keeping in mind what the client wanted, we offered them the following solutions:
Website Designing & Content
A comprehensive website as an effective online marketing tool was offered to Sekawati. It helped them in catering easily to the global B2B market. The website of Sekawati included the following:
- Business oriented layout of the website highlighting the nature of products and easy navigation.
- Customized business enquiry form for receiving business enquries.
- Round - the year promotion both on IndiaMART.com network and search engines.
- Complete details of products, services and images of the company.
- Company contact information for easy interaction with buyers.
- Detailed and rich content for description of the product range.
Hosting at IndiaMART The website was hosted at all dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place:
To bring in the benefits of online promotion for Sekawati, the website was linked at various visible zones on IndiaMART B2B network.
- Premium listing and Links from relevant product category pages in http://dir.indiamart.com
- Catalog Listing and Links in relevant categories at http://catalogs.indiamart.com
- Posting of trade offers at http://trade.indiamart.com
Online Marketing
Benefits of online marketing were witnessed as product oriented keywords were selected. This helped in driving qualified traffic to their website.
POP Email Account
POP email accounts are ISP independent, which allows the client to switch ISP's at will without worrying about the reliability of the e-mail. With this service, client received filtered mails thus saving time in checking all junk mails.
Results Achieved
- Search engine ranking of the client improved with extra efforts on the website content and promotion.
- Established Sekawati as a branded manufacturer of artistic eco-friendly bags in the International domain.
- Received over 448 business enquiries in last one year through IndiaMART network.
- The client received a good response in the International B2B market. The client made good business deals and added new customers to their list.
