As 100% Export Oriented Unit, S.S. Combines is engaged in manufacturing and exporting exclusive range of writing boards, display boards, white boards, chalk boards, flip chart stands, exhibition display units and accessories. The client has incorporated latest technologies at Indore plant in India for manufacturing quality products.
Business Challenge
S.S. Combines desired to explore hidden markets and also wanted to create a niche for itself as a quality manufacturer and exporter of writing and display boards. Following business challenges were offered to
- IndiaMART to oversome: Ï Increase the number of clients in India and abroad.
- Build a professional presence online with less marketing costs.
- Enhance knowledge and usage of different kinds of boards through detaile product catalog.
- Focus on the quality range and other facilities provided the client.
- Receive business enquiries in a structured form.
Solution
IndiaMART's strategy was to leverage its deep domain expertise to meet client's varied business needs.
Key solution efforts included a TrustSEAL and a Mini Dynamic Catalog to achieve targeted objectives of the client.
Mini Dynamic Catalog Designing
IndiaMART offered a Mini Dynamic Catalog to meet desired business objectives of S.S. Combines. It enables to display 12 different products with specific details of each. It worked as a professional marketing and cost effective solution for the client.
TrustSEAL
TrustSEAL is given to the client as an added advantage over non-certified companies. TrustSEAL helps in building credible brand image of the client as it is a symbol of authenticity. It is given after verifying all company details and information. TrustSEAL of the client helped in generating credibility and win confidence of its potential buyers.
Hosting at IndiaMART
The website was hosted on dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place
To create a brand name and market the client as a niche player in B2B domain, S.S. Combines was linked with various product categories on IndiaMART network.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Posting of buy-sell trade offers at http://trade.indiamart.com
Online Marketing
To make an effective presence of the client on major search engines, appropriately chosen keywords and phrases were used. With this online medium, the client has been promoted effectively and good amount of traffic is driven to the website.
Results Achieved
- The client received a good response in terms of new buyers through IndiaMART's promotion activities.
- With IndiaMART TrustSEAL, the client made business deals more effectively with buyers showing more trust in client's business.
- Improved awareness about product categories in various international regions.
