As a well known travel agent in Pune, Travel Smart provide various travel related services like hotel bookings, star cruise bookings and tour packages for international as well as for domestic travel needs. It is an associate of M/s. Raj Tours & Travels, Pune which is in Travel business for more than 10 years.
Business Challenge
The primary business objective of the client was to explore new markets and increase the customer numbers. Moreover, the prime focus of the client was on building a positive image of its company in the International B2B market.
- Establish Travel Smart as a reliable travel agent offering great range of tour packages.
- Offer online travel catalog of destinations offered in India & abroad.
- Enhance online promotion & visibility for increased responses.
- A well structured Travel Reservation Enquiry Form to make easy travel arrangements.
- Accurately forecasting customer support volumes in the dynamic and seasonal travel business.
- Enable the website to transact and accept payments online.
Solution
Focused efforts were required to provide cost and time effective web solutions to the client. IndiaMART fulfilled client's requirement by providing robust solutions for varied marketing needs. These solutions are given below:
Customized Home Page
IndiaMART provided a Customized Home Page to help Travel Smart to test the online B2B market. The Customized Home Page designed by IndiaMART comprised of varied travel packages and services offered by the client. It worked as a useful tool for marketing services of the client which further helped in creating a base for it in International B2B marketplace.
Website Designing & Content
A comprehensive website of Travel Smart helped the client to have full command over the company information, service details and navigation. It consisted of the following features:
- Brief company profile highlighting its major areas of operations and vision.
- Focus on special category on 'Tailormade Tours" giving the customer freedom to plan the trip according his/her choice.
- Brief description of various tour packages.
- Structured and well-formatted business enquiry form provided with every tour package.
Hosting at IndiaMART
The website of Travel Smart was hosted on dedicated servers with 99% guaranteed uptime and multi-routing facility.
Promotion at IndiaMART B2B Market Place
To project Travel Smart as a market leader of its travel services, the website is linked with various product categories on IndiaMART network.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Posting of buy-sell trade offers at http://trade.indiamart.com
Online Marketing
Relevant keywords were used after analyzing the whole profile of the client. Aptly chosen keywords for the website of Travel Smart helped in driving qualified traffic. It helped in enhancing search engine positioning of the client.
Results Achieved
- Strong business promotion by IndiaMART enhanced brand image of the client.
- With good promotion activities, Travel Smart received genuine business enquiries.
- Increased orders from all across the globe.
