Promising on designer collection of home furnishing products & jewelery, Vaibhav International has proven its quality metrics in recent years. The success of the client is powered by relentless efforts coupled across its trendy designs and luxurious fabrics used in products. It's strength lies in the art of merging age-old techniques of craftsmanship with new age technological improvements.
Business Challenge
Although the client has developed as an expert in home furnishing products and jewelry but desired to reach International B2B customers. Vaibhav International wanted to enhance their brand image in global space by standardizing on IndiaMART's domain knowledge. Following were some business objectives of the client:
- A valuable website with use of professional graphics, logo, headings and images.
- Set up of content to focus on the target audience with brief description of each product.
- Deliver effective interactive marketing methods to ensure their success in the market.
- Using Internet technology innovations to reduce time in exploring markets and search for target audience.
- Customized Business Query Forms catering to specific client requirements and also in accordance with the various products.
- Expand contacts in India as well International market.
IndiaMART domain expertise gave Vaibhav International a close-loop view of Internet efforts. We targeted its online marketing efforts to fulfill desired objectives of the client. Solutions offered to the client included:
Website Designing & Content
Adhering to the fundamentals of web designing and focusing on the purpose of the client, IndiaMART offered the following solutions:
- An Exhaustive website with company profile and product details.
- Consistent use of colors throughout the website.
- Highly attractive, easy to load and user-friendly website.
- Customized Business Enquiry form to receive structured information about buyers' requirements.
- Company contact information to make the communication process easier.
The website of Vaibhav International was hosted on dedicated servers with 99% guaranteed uptime and multi-routing facility.
Promotion at IndiaMART B2B Market Place
In order to be visible as an experienced player and to receive genuine business enquiries, Vaibhav International was listed on various product categories on IndiaMART network.
- Premium Listings were provided across relevant industry pages on http://dir.indiamart.com
- Product Catalog listed in relevant categories at http://catalogs.indiamart.com
- Placement of buy-sell trade offers at http://trade.indiamart.com
The website of Vaibhav International brings in targeted traffic and visitors because of chosen keywords and phrases.
POP Email Account
POP email accounts are ISP independent, which allows the client to switch ISP's at will without worrying about the reliability of the e-mail. With this service, client received filtered mails and also helped in reducing the cost and saved valuable time wasted in accessing junk mails.
Results Achieved
- Vaibhav International's association with IndiaMART generated more than 639 genuine business enquiries for the client in last one year.
- Established brand image in international B2B market and helped in exploring new areas.
- The client witnessed an increase in number of repeated online customers as well as new leads.
