7th April, 2008 Testimonial "I never knew that TrustSEAL is such a valuable resource. Since we opted for TrustSEAL membership, we were able to market our products well and penetrate into the worldwide B2B market. The credit goes only and only to IndiaMART."  - Mr. Pinakin Mate, CEO

Website: www.indiamart.com/veeraja
www.filters-india.com

Client Profile
Veeraja Industries has emerged as a leading company in the field of manufacturing coolant filters and other allied equipment. The company came into existence in the year 1983 under the able guidance of Mr. Prasad Mate who is the recipient of prestigious “Parkhe Award” for “Rotary Disc Pre-coat Pressure Filter.”

Business Challenge
Although the client had developed a strong presence in the Indian domain, but they wanted to create a niche for Veeraja Industries internationally as well. Targeted objectives of Veeraja Industries were:

• Design a website focusing on wide range of filters.
• Focus on production facility, clients and the team of Veeraja Industries.
• Special mention of the projects undertaken by the client.
• Explore new markets and enhance business activities as per changing market dynamics.
• Make the communication process much easier and establish a proper channel to receive business enquiries.

Solution
Veeraja Industries implemented solutions offered by IndiaMART to meet their diverse online needs. IndiaMART cautiously anticipated the company to come out with following solutions.

Website Designing & Content
With a focused approach and applying the fundamentals of website designing, IndiaMART leveraged its expertise and designed a templated dynamic catalog and mini dynamic catalog for Veeraja Industries.

• Templated Dynamic Website

The client's templated dynamic website is a 30 product image catalog with proper segregation of products under different categories. It is hosted on client's own domain www.filters-india.com with pages on homepage, profile, infrastructure, trade offers, quality and clients.
A product showcase is displayed on the homepage which enlists major categories of products and a scrolling bar of contacts of the client. Also, a standard B2B enquiry basket option was given to receive business enquiries in the most structured form.

• Mini Dynamic Catalog

For more focused approach in online market, IndiaMART offered a Mini Dynamic Catalog www.indiamart.com/veeraja to meet desired business objectives of Veeraja Industries. An easy to navigate and 12 products catalog was created which helped the client to penetrate in the International market. This also helped to generate good number of business enquiries and hence improved sales.

TrustSEAL
After due verification and analysis of company records and information, TrustSEAL was provided to the company. It helps buyers to deal more confidently as they get filtered suppliers with duly verified information. The client's credibility as a manufacturer and supplier of filters, magnetic separators, oil skimmers, chip conveyors and several other such attributes has enhanced with IndiaMART TrustSEAL.

Hosting at IndiaMART
The websites of Veeraja Industries were hosted on dedicated servers with 99% guaranteed uptime.

Promotion at IndiaMART B2B Market Place:
To market Veeraja Industries well on search engines, the website is linked with relevant product categories on IndiaMART's online B2B network:

• Premium Listing were provided across relevant industry pages on http://dir.indiamart.com
• Product Catalog listed in relevant categories at http://catalogs.indiamart.com
• Posting of buy-sell trade offers at http://trade.indiamart.com

Online Marketing
With good search engine optimization practices and targeted keywords, both catalogs received a good ranking on major search engines.

Results Achieved

• The client could easily make changes in its product line whenever required.
• The client received good number business enquiries since its association with IndiaMART.
• TrustSEAL enhanced the credibility of the client as a genuine manufacturer of filters, conveyors