Established in 1925, the parent company was started by a young entrepreneur, Mr. C. K. Mashruwala with the vision to serve its customers with the best quality of products at the most reasonable prices. VENUS, the manufacturing arm of the Mashruwala Group, was established in 1989 with a commitment to achieve complete customer satisfaction.
Business Challenge
The client wanted to establish a strong online presence and a mark in global B2B marketplace. Specific business challenge objectives of Venus Fittings and Valves:
- Showcase the product range and the company as a niche manufacturer through a website.
- Accentuate on-line visibility and promotion for better response.
- Establish the client as a credible manufacturer and exporter of fittings and valves.
- Facilitate on line processing of queries.
- Focus on the client's quality policy, clientele and infrastructure.
Solution
IndiaMART evaluated the client's business needs and accordingly developed a solution strategy to achieve the client's desired objectives.
Website Designing & Content
IndiaMART designed a website for the client that included the following:
- A comprehensive website entailing the company details and the product range.
- Display of major product category on the homepage.
- Special attention on new launches and hot offers.
- Showcase window to display exclusive product offers.
- Industry oreinted layout and easy to navigate.
- List of clientele with their logos.
- Ticker of the quick contacts of the client.
- Well-formatted business enquiry form to receive business enquiries in a structured form.
TrustSEAL
TrustSEAL offered by IndiaMART reinforces client's authenticity and credibility in the market. It helps buyers to deal more confidently as they get filtered suppliers with duly verified information.
Hosting at IndiaMART
The website was hosted at all dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place:
The website has been linked from relevant product categories in IndiaMART's on-line B2B network to give Venus maximum exposure and visibility on the internet.
- Premium listing and Links from relevant product category pages in http://dir.indiamart.com
- Catalog Listing and Links in relevant categories at http://catalogs.indiamart.com
- Posting of trade offers at http://trade.indiamart.com
Online Marketing
The website is search engine friendly and is actively promoted in major search engines. Extra care was taken to choose relevant key words for the client to drive qualified traffic and focused customers to their website.
Results Achieved in Association with IndiaMART
- With comprehensive website and focused keywords, the company ranked well with search engines.
- The company's business activities have been enhanced with extensive promotion by IndiaMART.
- Improved awareness of its product categories in various international regions.
