Wings Travels offers various travel services that include car rentals, medical tourism, travel bookings, corporate fleet management and many more. The client promises to tailor the most creative and inventive travel packages for holidays.
The Business Challenge
The company excelled in its business of quality travel services, however, the over-riding business objective was to enhance the brand image of Wings Travels internationally. The client also desired to get more enquiries and sustain them across various International regions.
Specific business challenges of Wings Travels:
- Enhance on-line visibility and promotion for better response.
- Comprehensive website to give details of various travel services .
- Facilitate on line processing of queries.
- Email account for easy flow of communication through mails.
The Solution
IndiaMART collaborated with the client to study the needs and various objectives and accordingly provided best services.
Website Designing & Content
IndiaMART created a tangible image of the company in the virtual market place and provided with the following solutions:
- Designed a website for Wings Travels giving all imperative details about their work profile.
- Easy layout of the website and attractive images of India's luxurious places.
- In-depth details of each travel service offered by the client with a suitable business enquiry form.
- Well formatted enquiry form especially for tour bookings.
POP Email Account
POP email accounts are ISP independent, which allows the client to switch ISP's at will without worrying about the reliability of the e-mail. With this service, client received filtered mails thus saving time in checking all junk mails.
Hosting at IndiaMART
The website was hosted at all dedicated servers with 99% guaranteed uptime.
Promotion at IndiaMART B2B Market Place:
The website was linked to relevant product categories in IndiaMART’s on-line B2B network to give Wings Travels maximum exposure and visibility on the internet.
- Premium listing and Links from relevant product category pages at http://dir.indiamart.com
- Catalog Listing and Links in relevant categories at http://catalogs.indiamart.com
- Posting of trade offers at http://trade.indiamart.com
Online Marketing
For optimizing the website of the client for major search engines, very selective and popluar keywords were chosen. This helped in driving qualified traffic to the website and also enhanced the image in the market.
Results Achieved in Association with IndiaMART
- With comprehensive website and focused keywords, the company ranked well with major search engines.
- IndiaMART completely focused on various exclusive services provided by the client which helped them making some deals in the International domain.
- The client's business activities have been enhanced with extensive promotion by IndiaMART.
