Suguna Poultry Farm Limited

An operational capacity to process 3600 birds per day and 1500 metric tonnes per month.

At Suguna, we understand and value the need for continuous service availability. With a well established manufacturing process, the plants currently support a monthly production capacity of 1500 metric tons.

Research & Development (R&D)

Research & Development (R&D) is a continuous improvement process to enrich quality of the output. Suguna firmly believes in this process and devotes significant effort towards R&D initiatives.

Suguna’s R&D initiatives are driven by highly qualified and experienced poultry experts including nutritionists and veterinarians. These initiatives over time have helped establish Standard Operating Procedures (SOP) and Good Manufacturing Practice (GMP) which are strictly followed at all Suguna facilities and contract farms.

The R&D team focuses on the areas of environment, birds’ diet, disease management, the overall health and development of the birds. The R&D team is always looking at bringing efficiency through effective water sanitation, temperature, ventilation, lighting and litter / floor management. Since feed and nutrition are important factors, the team constantly aims at devising feed formulation for a healthy feed conversion rate (FCR). The team also works to identify newer ingredients using natural agro based products. Disease management is another area where the team pays attention to prevent outbreaks. By closely monitoring and reviewing bird performance, the team helps identify vulnerabilities and define programs to control them. The R&D team assures the farmers quality output and support through innovative and practical solutions based on scientific poultry management. Through activities by its central monitoring unit that include field trips, 180 trials everyday and 24 x 7 x 365 support services.

The proficiency of Suguna’s R&D team can be seen in its active collaboration with leading veterinary institutions and university partnerships.

Thursday, October 30, 2008
Suguna Group, India’s largest poultry enterprise, launched its first outlet of a chain of quality chicken retail stores in Kerala under the brand name Suguna Daily Fressh at Erode this week. Spread across 250 square feet, the store retails fresh hygienic nutritious and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four varieties of value added eggs), sausages and salami. This brings the total to 27 stores including Tamil Nadu and Kerala.

Kerala, Thursday, October 30, 2008
Suguna Poultry, India’s largest broiler enterprise with a Rs. 2030 crore turnover, launched its Edapally store, a franchise of Suguna Daily Fressh chain of of quality chicken retail stores. Suguna Daily Fressh already operates 3 stores at Trissur, Angamaly and Ernakulam. Spread across 250 square feet, the stores retail fresh hygienic nutritious and tender chicken (eight forms of chicken, whole and portioned), specialty eggs (four varieties of value added eggs), sausages and salami.

Suguna leaves no stone unturned in its commitment to deliver products of the highest quality. In poultry integration, infrastructure becomes the backbone of the operations. A well established infrastructure supports the poultry operations end-to-end, resulting in quality control and optimized productivity.

The infrastructure at Suguna includes GP and parent farms, feed mills, environmentally controlled sheds (EC Shed), hatcheries, modern processing plant, large base of commercial contract farms, R&D centre, disease diagnostics and feed analytical labs, ERP driven information technology systems and an effective supply chain with its own fleet of vehicles. Suguna has made significant investments overtime that helps you, the farmer, to leverage and benefit the most.

Suguna imports Grand Parent chicks from Aviagen, UK for broiler (Ross) and layer breeds from Lohmann TZ, Germany. Parent lines are reared by Suguna’s experts with scientific management processes in a bio-secure environment. With a keen understanding and insight of your requirements, the GP and Parent lines are reared to deliver improved feed conversion ratio (FCR), increased productivity, better performance and adaptability of the chicken to Indian environmental conditions. Suguna’s experts add further value to help achieve better quality chicken meat and eggs.

Suguna supports you and its ever growing family of over 15,000 farmers through its hatcheries. As India’s leading poultry integrator, Suguna opened its first state-of-the-art hatchery in Sadayapalayam, Tamil Nadu and has expanded hatchery operations across the country. Company owned hatcheries are located at Palamner near Chitoor, Narsapur near Hyderabad and Vani in Mahrashtra. Suguna also has leased hatcheries across the country to ensure continuous supply of chicks to the farmers in specific regions. This consistent focus helps in improving the hatching capacity significantly.

Suguna’s state-of-the-art hatcheries help produce and deliver the healthiest chicks with maximum potential for growth and optimum feed conversion rate (FCR). Further, uniformity in bird size is taken care along with adaptability and livability. Suguna’s team of experts ensure that the eggs are hatched in fully computerized temperature and humidity controlled state of the art setters and hatchers from world renowned Pas Reform of Netherlands and Petersime from Belgium.

With over 15,000 farmers and Suguna’s network is only growing. Started with the vision to ‘Energise Rural India’, Suguna has successfully enriched the lives of many a rural households. Pioneering the poultry integration or contract farming model, Suguna’s presence is well established in 11 states across the country.

QUALITY

At Suguna, complete care is taken to ensure that you and your family enjoy the finest poultry products. Our quality philosophy is ingrained firmly in every member of the Suguna family. Be it farmers, employees or suppliers, everyone’s continuously sensitized and trained to maintain the highest quality standards.

Quality processes are strictly enforced throughout the lifecycle from the farm till it reaches your plate. Our commitment is further reinstated with our investment in sophisticated technology, equipment and world class facilities. Furthermore, the chicken are carefully selected and bred in a healthy environment. The birds are fed with the most nutritious feed - rich in Maize and Soya, produced at Suguna's own feed mills. As a result, any Suguna product you buy is completely tasty and healthy.

It is in this constant endeavor to deliver quality products that Suguna is regularly launching new initiatives. Be it the retail experience at Suguna Daily Fressh, or a range of products from Suguna Anytime, Suguna Value Added Eggs and Suguna Home Bites, you can be sure of the highest quality.