It is a well known fact that over the years, the indiscriminate use of synthethic fertilizers have distributed the physico-chemical properties of the soil. The only way out seems to be balanced use of synthetic and biological - organic fertilizers. The company has already developed one such product and with effect from 1st April, 2007 the product will be marketed on a big scale. More over, the Government of India has provided the incentive that such product shall not attract excise duty and VAT. Also income tax for a period of five years. This relief will be helpful to both, the farmer and the company.
As a part of Diversification, the company has definite plans to procure agricultural land to go in for intensive cultivation of farm commodities in demand. Further, the idea can be expanded into making value added finished products for the consumers.
In order to create basic demand and brand loyalty for the company's product company will organize dealers and farmers training programs on an extensive scale value up to village level.
To introduce branded house hold product as the health consciousness in general is growing both, in rural and urban markets.
Similarly, the demand of elemental sulphhur as a whole is growing year after year. To encash this opportunity the company has already planned to procure imported sulpher and formulate two formulations from that and will be made available to the farmers
To start export business, company has already tied up with some exporters.
The management of the company is fully aware of the requirements of newer molecules of pesticides and by timely registering the same with The Central Insecticides Board the latest product are being made available to the farmers on a regular basis
The point of interest is that considering the globalization and liberalization, company foresses a bright future in the field of agriculture and hence the promoters and asoociates of the company are appropriately investing a sum of Rs.50 Lakhs by way of Private placement.