Tara Jewels Limited

Earring

Diamonds

	Fact Sheet Year of Establishment : 1986 Legal Status of Firm : Limited Liability/Corporation (Listed Company) Nature of Business : Manufacturer, Exporter, Wholesaler, Retailer Number of Employees : more than 1000 People Turnover : More than US$ 100 Million (or > Rs. 400 Crore Approx.) Major Markets : Indian Subcontinent

Quality

Tara Jewellers is the specialty retail arm of Tara Jewels Group which was founded in 1995, a leading group of Gold and Diamond jewellery dedicated to retail, manufacturing, design and distribution. The group has an impressive global footprint with subsidiary offices in Mumbai, New York and Hong Kong. In India, the jewellery market is estimated at about Rs. 90,000 crores and is witnessing a growth rate of 30% per annum. The Diamond jewellery market which is estimated at Rs 18,000 crores, is growing at 40% per annum and presents a particularly attractive market opportunity. This presents an excellent opportunity for the launch of Tara Jewellers across India. Tara Jewellers? hallmark is its unrivalled passion for design excellence, technological prowess and innovative spirit. Spearheaded by Rajeev Sheth, Chairman and Managing Director of Tara Jewels Limited, Tara Jewellers offers a truly unique customer-centric experience, bringing in international standards of retail expertise with a rollout plan of over 50 stores nationwide by June 2011. Tara Jewellers three-pronged retail strategy aims to: Redefine the Jewellery Purchase Experience: By allowing the customer to browse through collections, it makes the purchase process more transparent and credible. Build Consumer Confidence: Consumers who usually rely on trust are given adequate ?knowledge? about Diamond jewellery along with special Confidence Building Programs along and a 100% buy back policy encouraging consumers to upgrade from Gold Jewellery to Diamond Jewellery. Re-engineer the Retail Format: The best practices from international retail are adopted and a smaller, full-service format introduced so that stocks reflect customer preferences along with in-store workshops for jewellery servicing. The Unique Tara Jewels Retail Experience Tara Jewels Retail focuses on delivering an experience to customers that is above their expectations. The store which has been designed by international brand and design consultancy, Fitch reflects the ?high-street new romantic? concept. It has an inviting ambience with evolved product segmentation and display, bold displays and modern lighting and a ?browse wall? to bring out the best in jewellery. Tara assures its customers of international quality jewellery. Beyond the popular 4 Cs (cut, colour, clarity, carat weight), Tara Jewellers? craftsmanship and latest patented technology provides a unique range of finest natural diamonds of the highest quality. With its exceptional pricing, Tara Jewelers facilitates the concept of ?affordable luxury?. Tara Jewels purchases over 250,000 carats of Diamonds and over one metric ton of gold during the fiscal year 2010. This tremendous buying power allows Tara to offer its customers Diamonds that are both magnificent and affordable. At Tara Jewellers, customers experience the most refined and thoughtful personalization process. Using CAD/CAM services, consumers can literally make their own jewellery and have the opportunity to ?feel their jewellery? before it is made. Tara is also one of the leading jewellery exporters and has vast retail knowledge through its strategic initiatives with leading jewellery chains of the world such as H. Samuels, Walmart, Zales etc. which will be leveraged for the Indian consumer.

Infrastructure

With a global presence and outreach, Tara continues to evolve as a jewellery company with a significant presence in the world jewellery market. Here's a brief look at the way brand Tara has evolved: Beginning in 2000, Tara was one of the first few jewellery companies to implement SAP and the very next year, it set up its first international Sales and Marketing office in Europe. In 2001, Tara set up a cutting edge manufacturing facility in SEEPZ Mumbai. 100% integration of all operations in SAP was achieved in 2002. By 2003, Tara had set up their third international Sales & Marketing office in the US, following the set up of the second international Sales & Marketing office in Australia in 2002

Contact Details

Company Name: Tara Jewels Limited Contact Person: Mr. Kapil Kumar Verma Telephone: +(91)-(11)-41812257 Mobile / Cell Phone: +(91)-9971387312 Fax No: +(91)-(11)-41812257 Address: A / 59 - B, Lajpat Nagar - 2, Delhi, Delhi - 110 024 (India)