Tata Chemicals Limited

Tata Chemicals pioneered the iodised branded salt movement with its launch of Tata Salt in 1983. This has transformed into a national movement over the past two decades. Tata Salt is the first salt in India to be manufactured using the vacuum evaporation technology.

This pioneering brand has played a role in the battle against iodine deficiency and set standards in the category for hygienic production thus satisfying the latent need of a high quality branded salt in the country.

In India, salt and integrity have a connection that stretches back to a time much before Tata Salt was born. Tata Salt has drawn on India’s rich relationship with salt to deliver a product that embodies reliability, honesty and credibility, qualities that emanate from the Tata creed of business.

The company continues to educate consumers across the country about the benefits of using an iodised and pure salt.

A measure of what the brand has come to mean to its consumers across the country has been expressed in the Brand Equity ET Survey 2008, conducted by AC Nielsen, wherein Tata Salt has been ranked as the Most Trusted Food Brand in India. The Desh Ka Namak has also been ranked the No. 3 Most Trusted Brand across categories in the same survey.

Samunder Crystal Salt is a refined, iodised, clean, white crystal salt. It offers customers a purer and cleaner alternative to the loose, unbranded crystalline salt widely available in Indian markets.

Vacuum salt is edible common salt, manufactured by evaporating sea brine in steam-heated vacuum evaporators. It can be dissolved very quickly due to its fine crystalline structure and is more freely available in salting-out processes. TCL's vacuum salt is almost free from extraneous matter. Vacuum salt is an excellent alternative to solar salt in all applications. It can be used with advantage in many salting-out processes. It can also be used for the manufacture of cattle-licks, papad-khar, sal-ammoniac bars, iodised salt, etc.