Tata Salt - Desh Ka Namak
Tata Salt Lite
nitrogen, phosphorous and potassium are key agro-nutrients for crops. In india tata chemicals is present in all three crop nutrition groups through its fertiliser product base that spans:
|urea (a nitrogenous fertiliser)|
|dap (contains both nitrogen and phosphorus)|
|npk complexes (contains all three nutrients)|
|ssp (phosphorus based).|
additionally, the company imports and sells mop and dap and supplies organic materials and other specialty fertilisers such as calcium nitrate and zinc sulphate.
Fresh From The Fields
today cement is a major success story for tcl. What makes it interesting is that this product was born out of an environmental initiative.
tata shudh cement is an example of how the company's philosophy of 'avoid, reduce and recycle' operates. The cement plant at mithapur was set up solely to consume the solid waste generated during the manufacture of soda ash. The plant has an installed capacity of 1,500 tonnes per day and manufactures three varieties of cement under the brand name shudh cement:
tcl is able to deliver low-cost caustic soda to the market due to its adoption of energy-efficient, membrane-cell technology and the captive availability of salt and of power at the mithapur facility. As a versatile alkali, caustic soda is used in a variety of industries, the major ones being rayon, cellophane, soap, pulp and paper.
tata chemicals' sodium bicarbonate business focuses on global markets and new business applications. The company makes sodium bicarbonate for pharmaceutical and industrial use, and as a food additive. Tcl's sodium bicarbonate plant has a capacity of 50,000 tonnes per annum. Its products sell in india, the middle east, africa and bangladesh.
sodium tripolyphosphate (stpp), a key product in tcl's product portfolio, is made in two technical grades ntr and htr.
uses: stpp is used as a builder in detergents, cleansing agents. It is also used as an agent in the manufacturing process for textile processing, etc.
stpp is made at tcl’s haldia complex at west bengal. the product competes favourably with the only other product available in the segment — zeolite — in terms of cost as well as performance as it is a more effective binder and needs to be used in smaller volumes as compared to zeolite.
tata chemicals is the market leader in packaged salts in india with more than half the total market consuming tata brands. The reason: tata salt and its fellow brands go far beyond taste to target health initiatives such as iodine deficiency and low sodium requirements.
tata salt has won accolades as india's most trusted food brand for several years. New brands i-shakti and tata salt lite are also creating waves in the market.