Texperts Corporate Advisory Services

Established in the year 2005, at Noida, Uttar Pradesh (India), we “Texperts Corporate Advisory Services,” are one of the leading market research organizations engaged in delivering exceptional quality research & consultancy services. The areas covered by us include Consumer Opinion & Research, Industry & Business Research services, customer opinion service, business industry research, Channel & Retail Research and Customer-Satisfaction Measurement & Management.

Our business operations are headed by our CEO, Mr. Prashant Saxena. A Bachelor of Technology from the Indian Institute of Technology, Delhi & a post- graduate in Business Management from the Institute of Management Technology, Ghaziabad, he has with him extensive experience in our work area.

Prior to founding T - CAS, he was heading market research & overseas markets development functions of the Vardhman Group. Further, he has 12 years of corporate experience, in diverse areas such as Strategy Planning, Market & Business Research & International Business. As CEO and lead consultant of our organization, he has successfully carried out assignments for overseas & Indian corporate houses.

Today, we aim at continuously providing world- class research & consultancy solutions to clients based in India and abroad, thus contributing towards the overall growth in their specific business area. Working consistently towards meeting the specific needs of the manufacturers and service providers in the B2B & B2C Business segment, we are presently catering to clients based in India.

Our main office in NCR, branch offices in Mumbai and associate offices in 4 metros as well as in Europe / US/ Hong Kong further assist us in delivering prompt services as expected from us by our clients. So far some of the industry segments for which we have carried out assignments include Alcohol, Banking & Financial Services, Cement, Chemicals, Construction, Consumer Goods – fast moving/durables, Food & Restaurants, Garments, Intermediates, IT/ ITES, Home appliances, Machinery, Steel and Textiles (Fabrics, Yarns, Technical textiles).

We work on well defined service values, which include:

• Excellent Quality of Work & Deliverables
• Respect for Confidentiality & Integrity
• Adherence to the Commitment & Deadlines
• Focus On Long – term Relationship with our Customers

• To continue providing world-class research & consultancy solutions of the outstanding quality

• To contribute more & more towards the growth of client-organizations
• Becoming an integral part of their working environment

Backed by valuable industry experience, we are successfully meeting the demands of delivering effective & target oriented research based services that successfully meet the specific business related requirements of our customers. Some of the areas for which we provide services include:

• Consumer Opinion & Research
• Industry & Business Research
• Channel & Retail Research
• Customer - Satisfaction Measurement & Management
• Consultancy Services for Textile & Apparel Sector

Some of the industries we are presently serving with our research based services include:

• Construction
• Consumer Goods
• Fast moving durables
• Food & Restaurants
• Garments sector
• Intermediates IT/ ITES
• Home appliances
• Machinery
• Steel
• Textiles (Fabrics, Yarns, Technical Textiles)

Our consistent approach towards delivering high quality research based services has helped us to successfully meet the genuine & relevant result demands of our clients. Further the competitive prices of our services have also helped us in retaining our present patrons as well as making new one's in the global markets.

Some of the reputed clients who are associated with us include:

• ACC
• Aditya Birla Group
• Arthiritis Foundation Of India
• Banswara Syntex
• BMD
• Chateau Indage
• Cheslind
• Cipla
• Continental Carbon
• D SGroup
• Evok ( Hindware )
• Fil man made group
• First Overseas
• Ginni
• Jindal
• Kent RO
• KRBL Ltd ( India Gate Basmati )
• LNJ Bhilwara (RSWM)
• Maral Overseas Ltd
• Mysore Cement
• Nirula's
• NTC
• Omaxe
• Onicra
• Oswal Group
• Religare Enterprises 
• SRTEPC
• Suryalakshmi
• Thai Acrylic
• Trident paper & yarns
• Vardhman
• Welspun

With our head office based at Noida, Uttar Pradesh (India), we have managed to develop a well spread presence in the Indian Market including metro cities and other major townships. Our established field offices at Mumbai, Kolkata and Chennai, further assist us in generating extensively researched, accurate and authentic data as expected from us by our clients.

Some of the areas of our special strengths that distinguish us from our competitors include:

Special focus to projects:

We give special focus & management attention to all MR assignments, unlike other large research based companies, which may take projects routinely.

“At T-CAS, we guarantee that top management don’t just oversee the research, they also actively participate in the work with the teams right from designing the research action plan to delivering the gathered end results.”

To deliver more than desired:

We work with an intention & approach to deliver more than desired. Our endeavor is to keep the customers always delighted by providing them with accurate and relevant research findings.

“Clients are our biggest asset & we never forget this. Our customers admire us a lot for the quality of the research work delivered, which is well reflected from the fact that we get projects one after another from our large clients.”

Originality & in-depth conceptual clarity:

These are one of our key strengths. We think & design research plans only after having full conceptual clarity. This helps us to effectively solve most complex & difficult problems in all areas of market research like:

• Industry & business research
• Consumer research
• Retail research
• Strategic market research

“We as a team work together towards stimulating fresh thinking and look at things differently.”

Primary data collection:

We focus on minimizing all non-sampling errors. For ensuring this, some of the steps carried out by us include:

• Crucial information is asked from respondents twice, but differently
• All quantitative surveys are followed by some qualitative interviews/ group discussions & pilot quantitative survey
• Strong survey verification system in place through maintaining greater interaction between supervisor and field executives
• Rigorous training provided to all the field workers before each survey (this includes in-house rehearsals & pilot surveys)

Secondary data collection:

• Cross checking of secondary data from alternate secondary data source and/or through chain ratio method

Data Analysis:

• Comparison, validation & co-relation of quantitative data findings with qualitative data findings

• Our core management team includes services of:

Mr. Madhavan:

• He is a bachelor in technology from IIT - Delhi & an MBA from JBIMS, Mumbai
• He has more than a decade of versatile exposure in retail field at both national & international levels and with global & national brands
• He has experience of successfully managing various brands and taking them to a phenomenal level in their respective business area

Mr. Kumar Abhishek :

• Abhishek works as Manager – Operations .He looks after managing entire activities of Market Research.
• He has successfully supervised a number of market research assignments across the geography with the help of his excellent team.
• Abhishek is Bachelor of Technology from IIT Delhi.

Associate Advisors:

Some of the learned & experienced associate advisors who assist us in meeting the in-hand service demands include:

• Mr. M. Tyagi, B.Tech. (IIT - Delhi): M.S. (Manchester) with 28 years of varied experience
• Mr. P. Gandhi, B.Tech. (IIT Delhi) with 17 years of experience in Textile/Packaging sector.
• Mr. S K Bannerjee, B.Tech. (Mech), MBA ( IIM - A ): With 20 years of experience in consumer marketing & retail.
• Mr. R. Sahai, M.S. with an experience of 15 years in real-estate sector.o

Support Staff:

Apart from the valuable support provided by our experienced core management, we also have with us support team of around 50 people that include:

Associate consultants
Field – researchers
Junior staff

Field Work Process:

Project managers provide information regarding:

• Nature of fieldwork
• Framing of final questionnaire
• Briefing notes
• Sampling details
• Planning other relevant details

This process includes getting daily field status sheet from the field department and providing consolidated weekly status to the client. All the fieldwork exercises conducted by us are based on two basic principles:

• Quality control
• Proper execution

Field Training Process:

We also conduct adequate training modules that assist our team in successfully undertaking explicit actions towards ensuring smooth functioning of fieldwork. Some salient features of our training modules include:

• Providing overview of the project & questionnaire briefing
• Conducting in- house mock sessions
• Conducting field mock tests
• Getting feedback on field mock sessions

These detailed training sessions as well as other innovative measures undertaken by us during the selection process assist us in successfully evaluating the brightest of the surveyors for conducting involved research activities.

Data Processing & Special Analysis

• Our data processing & special analysis operations are supported by services of qualified industry professionals
• They have a firm grip on different analysis methods, sampling techniques & the involved software

Some of the salient features of our data processing & analyzing services include:

Data Editing:

• It helps us to check the completeness, legibility, consistency & accuracy of the document
• It is performed twice, once by the fieldwork department & secondly by data processing department

Data Coding:

We also prepare data coding schemes for allocating code numbers for data entry. The procedure includes:

• Assigning codes for questions
• Developing coding for open-ended questions
• Providing group codes in logical sequence
• Breaking verbatim into their constituent parts
• Combining responses with similar meanings
• Creating “code frame” of common answers

Code Book:

• The required information regarding variables in given data set are well documented in this booklet
• This booklet is used as a guide to the coders & helps researchers in locating variables they need to use during data analysis
• After the coding of data, DP personnel develop individual customized data punching programs using software like FoxPro, Access or VB (as per the specific requirements of the project)

The code book comprises of:

• Question number
• Variable number
• Relevant ASCII columns
• The format (desired decimal places)
• Variable name
• Category definition

Data Cleaning:

• After the researched data is entered in the files, it is cleaned based on predefined rules (described either by researcher or analyst)
• We also conduct data checks including consistency checks, wild code checks and extreme code checks
• For ensuring optimum quality and accuracy of data, supervisor of each individual coder/KPO randomly conducts a check on the punching and coding of 20% data

Anintegral part of our entire research process, our well defined quality assurance approach includes verification of data collected through fieldwork of every interviewer by the QA. With random selection process of forms, QA activity is carried out simultaneously with fieldwork and generated reports are submitted to the project in-charge & field department. Further, for monitoring the progress of surveys and quality standards being followed internally, we also invite clients to accompany us on field visits with surveyors/ quality assurance team.

The overall process of QA at field level, which helps us in bringing further improvements in our service quality include:

• Supervisors appointed for each team (responsible for the quality assurance of his team)
• Quality assurance surveyor conducts random visits on a daily basis for observing working of every team member
• Quality assurance surveyor back checks the completed work of all surveyors
• Quality assurance supervisor conducts surprise visits for checking the working of quality assurance surveyors & field teams
• Field executives conduct surprise visits to check the teams designated to him

These steps and other innovative procedures conducted by supervisors & quality assurance department assist us in delivering more authentic results as per the specific demands and expectations of our clients.

Our well developed and maintained infrastructure facilities assist us in successfully handling the involved research work and generating authentic & relevant data as per the specific business requirements of our clients.

Some of the salient features of our infrastructure facilities include:

• Pan-India coverage with branch & field offices at Mumbai
• Associate field offices at Bangalore, Hyderabad, Indore, Lucknow & Kolkata
• Associate offices at Hong Kong, UK & USA
• SPSS 17.0
  
• CATI
• Focus Groups
• Consumer Panels

Some of the factors that have helped us to establish a formidable presence in our industry sector include:

Special focus to projects:

• We give special focus to all MR assignments unlike large research companies who might take projects routinely
• Services based on well defined approach to deliver more than desired
• Endeavor to keep the customers delighted through relevant and authentic researched data
• In- depth conceptual clarity towards meeting the defined deliverables
• We think & design research plans only after having full conceptual clarity
• We hold expertise in solving most complex & difficult problems in all areas of market research like industry & business research, consumer research, retail research and strategic market research

Primary data collection:

• We focus on minimizing all non-sampling errors

Secondary data collection:

• Cross checking of secondary data from alternate secondary data source and/or by chain ratio method
• Data analytics comparison, validation and co - relation with qualitative data findings

Case 1:

Comprehensive market, consumer & competition research for a DTH player in groceries/FMCG sector and selection of new localities all over a top metro areas.

Objectives

• To find out new high potential areas for DTH (Direct to Home) operation
• To find out quality/service feedback through qualitative feedback and analysis
• Study the competition
• Find out new categories

Coverage & Methodology

• 5000 consumers/non-consumers from 50 localities from SEC A and SEC B
• 500 retail stores who do DTH service in FMCGs /Grocery /Wet Grocery

Benefits

• Vegetables added (Wet Grocery) in the product basket
• Competitive re-positioning with respect to unorganized sector
• Identification of 15 new areas out of 50 localities on the basis of scientific data collection and analysis

Results

• Company is very much successful in 12 localities out of 15 that we advised them to go into
• Both sales & service level improved in many localities

Case 2:

Comprehensive market, consumer and competition research for a leading Hand-knitting yarn player

Objective

• To find comprehensive status of product in the market by covering all Ps
• Creating brand awareness, loyalty, usage & attitude

Coverage & Methodology

• Survey of 2500 consumers (ladies) from SEC A, B & C; 500 retailers, 50 distributors/dealers
• Extent: North India

Findings

• Extent of duplicate products came out to be two times than original product’s turnover (estimated very first time by us)
• Root cause- Channel’s dissatisfaction & consumer-pull
• Product development lagging
• Loyalty schemes
• School competitions/ prize winning promotions

Results

The brand is successfully maintaining top & bottom line with a leadership position in a declining market.