INDIAMART AT FASHION SHANGHAI, SHANGHAI-CHINA

Held in Shanghai New International Expo Centre and occupying a floor space of 45,000 m2, Fashion Shanghai 2009 attracted 1,200 exhibitors from 12 countries and regions, among which overseas exhibitors accounting for 10.5%, including USA, Italy, UK, Australia, Korea, Thailand, Hong Kong, Taipei, etc. Total 25,000 professionals from the fashion and textile industry visited Fashion Shanghai this year. The number of buyer this year increased a lot compared to the last year. Of all the number of American and European buyers increased 4% and 5% respectively. The exhibits displayed various garments, fashion accessories, textile fabrics, yarn, accessories, fiber, home textiles, CAD/CAM, trade media, textile website, international detection and test institute and specialized business intermediary, etc. This International Clothing and Textile Expo witnessed visitors from 53 countries with Asia: 63.76%, Europe: 14.33%, America: 19.92% and Oceania: 1.97%.

Located in Pudong's key economic development zone, 600m away from the Longyang Rd subway station and only a 7minutes ride by Meglev train from Shanghai Pudong International airport, Shanghai New International Expo Centre is China's leading expo center, boasting state-of-the-art facilities. SNIEC has attracted worldwide attention since its opening in November, 2001. Featuring a prime, easily accessible location, a pillar-free, single story structure and a wide array of expert on-site services, SNIEC has been experiencing rapid growth. Currently, SNIEC has 11 exhibition halls with 130,000 square meters of indoor exhibition space and 100,000 square meters of outdoor exhibition space.

This year 1,100 exhibitors from 12 countries Italy, US, UK, Australia, Thailand, Taiwan, Hong Kong, Korea, China participated in Fashion Shanghai. This show was witnessed by 25,000 visitors from 53 countries. Among them,12% are overseas visitors from 53 countries and regions, representing a increase of 2% compared to last year. Various events held during Fashion Shanghai included Catwalk shows, Trend forum, Workshop meeting, Spot business talks meeting, press meeting, opening party, etc. China attracted 423 exhibitors which included 125 from Shanghai, 119 from Jiangsu, 109 from Zhejiang and 31 from Guandong.

Apart from this there were 29 exhibitors from Korea and others from France, Singapore, Macao and Switzerland. The exhibitors represented their Casual wear, Formal wear, Designer Collections, Sports Wear, Lingerie, Party & Ceremony wear, Mens Wear, Children's Wear, Bags, Shoes, Jewelry, Hats/Headwear, Belts, Ties, Scarves, Gloves, Eye wear, Watches, Fabric Yarn, Home Textiles, Bathroom Textiles, Buckles/ Clips/ Hooks, Buttons/ Snaps, Elastics, Linings and other services.

Fashion Shanghai was organized jointly by Shanghai Textile Technology Service & Exhibition Center, Shanghai Industry and Commerce Exhibition Co., Ltd, Shanghai Garment Trade Association and Shanghai International Exhibition Co., Ltd. Set up in April 1992, Shanghai Textile Technology Service and Exhibition Center includes the Administration Department, Finance Department, Exhibition Department and High and New Technology Extending & Applying Committee. Since the establishment of the company, it has successfully organized of “SHANGHAITEX -Shanghai International Textile Industry exhibition”, “Fashion Shanghai - Shanghai International Clothing & Textile Expo”. It play a positive role in the promotion of the exchange and development of textile technology and the acceleration of the introduction of the foreign advanced technology in the apparel & textile industry.

IndiaMART was already anticipating its participation in Fashion Shanghai. Due to its wide reach in the international market the event was a big opportunity to do business with serious global buyers from all around the world. To hold the participating exhibitors, the show was organized in 3 out of 5 halls. Hall W2 displayed the Apparel & Fashion Accessories, Hall W3 displayed Textile Fabrics and Hall W4 represented Fabrics & Trims. IndiaMART's stall 1A70 was located in Hall W3. The location this time was average and the flow of the crowd was good. Representatives from IndiaMART along with hired hostesses were very keen and aggressive to get the message of the company across to all who arrived at the stall. Our target audience were manufacturers, exporters, importers and traders of mens wear, womens wear, kids wear, fabrics and other accessories. Around 100 visitors arrived at the stall everyday querying for IndiaMART's business concept as well as the sourcing guide. A total of 150 Apparel & Fashion Accessories Sourcing Guides were distributed successfully. The IndiaMART promotional bags were also in high demand throughout all the fair days.

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