INDIAMART AT GLOBAL FASHION, DUSSELDORF-GERMANY

Europe's leading trade fair for sourcing, private label and contract manufacturing, Global Fashion opened its gates for over 286 purchasing firms from about 12 countries. Held in Dusseldorf Exhibition Center which was bustling with international buyers who were eager to display their diverse range of women's and men's ready wear, kid's wear, sportswear, leather and fur, jeans, ladies and men's nightwear, lingerie, socks & accessories, this fair attracted over 3500 international and domestic visitors from all over the world. This year Global Fashion again served as a base for new and existing designers to display their creativity. There was strong participation from companies of China, Hong Kong, Bangladesh, Nigeria, Germany, Egypt, and many more.

Located in the district of Stockum close to Messe Nord, Dusseldorf Exhibition Center has 17 halls and covers an area of 252,000 sq. mt. The fairground also consists of shopping mall, dining hall, swimming pool, wellness lounge, spa as well as art & craft center. Dusseldorf Exhibition Centre hosts a variety of exhibitions, trade shows and trade fairs each year. It also attracts wide number of tourists due to the Rheinufer Promenade - with riverside walking trails, nearby cycle paths and plenty of beer gardens; and Tonhalle the city's main concert hall a worship place for famous singers and musicians. This convention center has three entrance areas avoid waiting time and guarantee that each hall can be reached without making detours. The new Hall 6 / Rheinhalle is living proof of how aesthetics and functional performance can combine to create superlative use of space.

Organized at Dusseldorf Exhibition Center by IGEDO, a successful trade fair organizer of international fashion fairs since 1949. Igedo makes its presence twice per year and is an important element of the international fashion market and views itself as a marketing service provider that provides a platform to the designers to exhibit their talent. The common objective of IGEDO is to connect exhibitors and visitors and to create added value for all participants. Igedo has provided a successful market place to varied designers. So far this trade fair organizer has many international trade shows in its name like:

• CPD: International Trade Fair for Womenswear and Accessories
• HMD: Interna6tional Trade Fair for Menswear and Accessories
• Body Look: International Trade Fair for Body, Beach and Leg wearGlobal Fashion: Europe's Leading Trade Fair for Sourcing, Private Label and Contract Manufacturing in the fashion business
• CPM Moscow: International Trade Fair for Womenswear, Menswear, Childrenswear, Lingerie, Accessories and Young Fashion

IndiaMART participated in the fair and emerged out as a the winner in attracting more and more exhibitors from different corners of world. In Hall No. 5 at stall 14A, our representatives with the hired hostesses explained Business-to-Business (B2B) concept to visitors of Turkey, Germany, Spain, Italy, Nigeria, China, France, etc. It was the result of combined efforts put by them that till the end of day more than 30 visitors visited our stall in a single day and we distributed more than 442 Apparel & Fashion Accessories Sourcing Guide to them. Apart from this guides related to auto, engineering as well as engineering were also in demand. More and more visitors asked for our guides and our promotional bags.

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