INDIAMART AT INDIA INTERNATIONAL FASHION JEWELLERY

The third edition of this “only exclusive” trade fair related to fashion jewellery announced its closing on 25th January at Bombay Exhibition Center and attracted 8200 trade visitors and exhibitors from USA, UK, Brazil, Gulf, Italy, Greece and neighboring Asian countries. This 4 day fair witnessed a grand flow of potential and quality trade buyers, designers & companies related to the fashion apparels and accessories. The fair was inaugurated by one of the most renowned names in the jewelry industry of India, and Ex-Chairman of the Gem & Jewellery Export Promotion Council, Mr. Sanjay Kothari. Major participants that added-to and embellished the grand event were Crystallized Swarovski Elements, Sia, Estelle, Art Group, Mahi, Alex INT’L, Sweta Art Jewellers, Art India, Sunrise Gold, Tribal Zone & Tip Top Fashions among others.

Bombay Exhibition center served as the fair place for India International Fashion Jewellery Show. Set up in 1991, this exhibition center is the largest and permanent exhibition centre, in the private sector, in India. BEC has hosted several prestigious International trade fairs/exhibitions ever since. This fair ground is situated along the Western Express Highway in Goregaon and within a 10 minute drive from the National as well as the International airports and 20 minute from the heart of the city. BEC consists of four halls occupying over 40,000 sq.mtrs of centrally air-conditioned space for conducting exhibitions. The halls have ample height, good lighting, well-designed ventilation and strong flooring to withstand even the heaviest machinery.

Over 150 exhibitors participated in the expo from India and foreign countries like USA, UK, Brazil, Gulf, Italy, Greece. The exhibitors showcased their wide range of Fashion / Immitation / Costume / Traditional Jewelry, Silver Jewelry, Crystal / Cubic Zirconia (CZ)/ Beads / Shells / Bone / Wood / Glass Jewelry, Designer Jewelry, Raw Materials, Machinery, Packaging, Fashion Accessories Belts, Bags, Watches, Footwear, Eye wear, Scarves, Hair Accessories, etc.

52 participants exhibited from Maharashtra followed by 4 from New Delhi and others from UP, Gujarat, Rajasthan, Andhra Pradesh and Punjab. The fair has proved to be such an occasion that all major & small companies, trade bodies and various jewelry associations have joined hands to take this industry to the world level. This show was successful in meeting the demands of wholesalers & retailers, raw material suppliers, manufacturers, manufacturers of jewellery equipment and fashion accessories etc.

Radiaant Eventz was the organizer of IIFJAS. A division of Preeksha Enterprises Ltd., Radiaant is an independent event planning and management company. Radiaant specializes in customized program management and administration and their areas of expertise include corporate events, trade show management, promotions, conference management, entertainment management and customer support. The efforts of this organizer has created tremendous demand, response and support from the Fashion Jewellery & Accessories Industry & Associations due to its exclusivity & dedication to the industry, and has thus become a very remarkable & most awaited B2B show of its kind across the globe, especially in India.

IndiaMART participated in the fair to explain its B2B concept as well as provide a global platform to the Indian buyers and sellers. The exhibition was organized in 8 halls and IndiaMART's stall A2 stood in Hall 5 of Bombay Exhibition Center. Being located in the main area the stall attracted huge crowd of around 400 visitors till the closing of the event. Our representatives were quite successful in explaining the benefits of our website as well as distributing sourcing guides. Around 350 Apparel & Fashion Accessories Sourcing Guides were distributed amongst the curious visitors. Apart from this ISG's related to home décor, medical and auto were also in demand. All in all, IndiaMART's aim to bring international buyers to domestic markets and create an international presence served the purpose.

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