INDIAMART AT INTERSELECTION, PARIS-FRANCE

Dedicated to the ready to wear sector, Interselection this year witnessed around 200 exhibitors from countries like France, India, China, Italy, Turkey, Belgium, Morroco, Tunisia, Hong Kong, The Netherlands and visitors from around 60 countries. 70% of exhibitors presented ready-to-wear collections, 30% accessories collections: satisfying buyers requirements for full and complementary collections. Most of the buyers represented specialist retail chains, department stores, buying offices and mailorder. Interselection was an ideal platform which brings both exhibitors and visitors together under one roof. This exhibition had the ability to fulfil buyers’ requirements for own-label collections and retail brands. Organized by Eurovet at Paris Port de Versailles this fair covered an exhibition area of 27,000 Square Meter and exhibited Casual wear, Children's wear, Infants' wear, Ladies' wear, Men's wear, Textile, Fabrics and Yarn.

Located within the city and near the Orly airport, Paris Port de Versailles served as the venue for the Interselection show. This exhibition center has eight exhibition halls covering 220,000 sq.m in total. It is the top-ranked exhibition center in France and No. 7 in all of Europe. This fairground attracts over 200 business events, conferences and conventions every year along with 6 million visitors from the world over. Built in 1923, this exhibition center has facilities like Business Center, ATM and Coffee Shop. The halls have wireless internet and telephone connectivity. There are also information centers at the venue which are provided to assist the visitors. Apart from this there is also a Central security and assistance station located in the premises of Paris Expo Porte de Versailles.

This year Interselection attracted around 200 exhibitors which included 85 from France, 17 from Tunisia, 14 from India, 10 from Morocco and and 41 from other countries. The exhibition showcased over 500 products and cutting edge fashion information in terms of fabric, style, color, finish and pattern. It is an International event that promotes the Textile Industry, Garments, Accessories, Handbags, Shoes & Jewellery to the World. Most of the exhibitors were manufacturers, exporters, boutique owners, traders, wholesalers and exclusive designers. The visitors to the fair were importers and exporters of garments for mens wear, ladies wear, infants wear, casual wear, fabrics, yarn, textile, fashion publications, garments & fashion accessories, machines & equipment for fashion industry, and many more.

Interselection is organized by Eurovet, one of the leading trade show organizers in lingerie and swimwear. Set up in 2005, this organizer has expanded successfully into Asia with its two new shows Hong Kong Mode Lingerie and Shanghai Mode Lingerie. Eurovet is an organizer of seventeen textile and fashion related fairs in the world with 8 of them being dedicated to the lingerie and swimwear. Eurovet has 30% stake in CURVExpo which is a US based designer lingerie and swimwear show. CURVExpo organizes its event in Las Vegas and New York and both of them together have captured the major US markets.

In order to provide an international platform to the Indian buyers and sellers IndiaMART participated in Interselection. The fair was quite good and provided a base to the new and upcoming designers to depict their fashion trends as well as updated designs and patterns. There were 19 halls in total while the fair was only in one hall. The IndiaMART stall was strategically located in hall no 3 in two booths. Around 200 visitors arrived at our stall and many of whom were manufacturers, buying agents, models, designers, students and consultants from different countries. Visitors were eager to know about IndiaMART and asked for the sourcing guides frequently. The hostesses that we hired guided the attendees and handed over the ISGs to them. They knew quite well, how to make contacts with trade show visitors and how to explain to them the benefits of our sourcing guides. With the efforts of representatives and hostesses we successfully distributed around 325 Apparel & Fashion Accessories Sourcing Guides.

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