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Truecoat Paints is the creation and innovation of Mr. T.M Skaria. He has the distinction of being Kerala's first paint chemist to have established his own manufacturing company. He spearheaded the development and success of what can be called Kerala's very own brand of cement paint,Truecem. Today Truecem is a leading brand in Kerala, and the preferred brand for decorative powder paints in South India. 
WithTruecem as the anchor, the brand was extended and very soon there was an array of products under the powder paints division. Its success is attributed to keen market knowledge, good business acumen and thorough product knowledge.
After having consolidated Truecem's position in the decorative powder paint products market, Mr. T.M. Skaria established Truecoat Paints. With the intention to keep in sync with future customer requirements, Truecoat Paints emerged with an unmatched range of products in the decorative liquid paint product range, delighting customers in the domestic market by offering a variety of innovative painting solutions. 
Since Truecoat Paints has emerged the stronger of the two, Truecem is now branded under the Truecoat paints umbrella. Quite a journey indeed for the pioneer brand ! 
Currently Truecoat Paints has operations through 500 dealers across the state. Being the first paint company in South India to use SAP ERP software, Truecoat Paints has developed a competitive edge enabled by superior control and visibility over the business. In short, with the help of cutting edge technology and prudent business practices, no stone has been left unturned in achieving new heights.
For the past 20 years we have taken great joy in creating new products. This has been made possible with an enthusiastic R & D team who keeps in mind the needs of customers,all the while taking cues from the stunning and brilliant array of the shades in nature. But what continues to keep us on top is the trust of our satisfied customers : Our greatest asset. 
The refreshed logo of the company features a butterfly. 
For a multitude of reasons the butterfly has been associated with colour and therefore aesthetics ; simplifying the task to draw parallels between using the butterfly as an emblem for a paint company. 
The artists' rendition features a graphic with simple clean lines. Multi-colour on the wings is an important feature that sets it apart specifically, yet subtly for the industry. This feature also heightens the visual appeal of the logo. 
Aesthetics apart, the butterfly is symbolic too. In some cultures the butterfly symbolizes 'birth'- into a new life. It is an apt reference especially with the new logo being a part of the re-branding of Truecoat Paints. 
Incidently, butterflies are technological inspirations. The structural coloration of butterflies is inspiring nanotechnology research to produce paints that do not use toxic pigments in the development! Quite a feat indeed, and as a company that manufactures paints, worth emulating.
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Nature of Business

Manufacturer

Legal Status of Firm

Limited Company (Ltd./Pvt.Ltd.)

Annual Turnover

Rs. 10 - 25 Crore

GST Number

32AABCT3527H1ZN

HSN CodeHSN Description

32091010Paints and varnishes (including enamels and lacquers) based on synthetic polymers or chemically modified natural polymers, dispersed or dissolved in an aqueous medium - based on acrylic or vinyl polymers : acrylic emulsion

32100011Other paints and varnishes (including enamels, lacquers and distempers); prepared water pigments of a kind used for finishing leather - other paints and varnishes (including enamels, lacquers and distempers); prepared water pigments of a kind used for finishing leather : distempers : dry distemper, including cement based water paints

32141000Glaziers putty, grafting putty, resin cements, caulking compounds and other mastics; painters fillings; non - refractory surfacing prepartions for facades, indoor walls, floors, ceilings or the like- glaziers putty, grafting putty, resin cements, caulking compounds and other mastics; painters fillings

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