About UsTTK Three letters that mean quality consumer products for every household at affordable prices. That's a reputation that's been built over several decades by this South Indian manufacturing and marketing group that began as an indenting agency which grew with what were path breaking marketing methods for pre-Independence India. That pioneering spirit and a concern for making life easier for the customer remain to this day and are an ongoing commitment of the US $ 150 million TTK Group.
Tiruvellore Thattai Krishnamachari, TTK as he was known, was all of 20 when he forsook law for business, He joined A.R. Dooraisamy Iyengar, who was running a consumer goods indenting firm in Madras. Among those the firm represented was lever Brothers agency. TTK was awarded the Lever Brothers agency. To handle the business, he set up T.T. Krishnamachari & Co. the same year, TTK's as the firm became known, booked orders for Woodward's Gripe Water, Cadbury's chocolates, Ovaltine, Pond's talcum powder, and Kellogg's Waterman's Sheaffer's, Beecham's and Brylcreem range. Prestige pressure cookers and Durex condoms were some of the products TTK's indented and sold in India in the 1940s and 1950s.
When TTK in the 1930s pioneered balloon publicity, sold consumer goods in shandies and introduced unique methods of sales promotion and advertising, like skywriting and dropping leaflets from a plane, these were just a few of the innovative steps he took to make international brands household names in South India. Leading TTK & Co. from being a South Indian distributor to an all - India one was T.T.Narasimhan, TTK's eldest son to whom TTK left the business when he moved into politics in 1936. |
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