About UsUNIBIC India was incorporated in August 2004 to produce world class biscuits in a niche, unique and premium segment.
UNIBIC Australia is a niche player in the Australian biscuit market and has been in business for over 40 years. UNIBIC Australia markets under a licensing arrangement with RSL (Returned Service Men League). Brands like ANZAC have iconic status as well as significant equity and historical association in Australia and New Zealand.
UNIBIC Australia has a range of over 40 products including specialty Australian and European cookies, centre filled products and niche products like Weight Watchers (under a joint venture agreement with Weight Watchers of USA).
UNIBIC in Australia does things which are different from the main line manufacturers and does not compete on price. Its reason for being is to produce niche, unique and premium products. It also works under licensing arrangements in order to leverage existing brand equity.
UNIBIC India has its factory and infrastructure in Bangalore with state of the art machines from Italy. It is the first biscuit company to have put up a “wire cutting” technology which provides superior quality products and is the only method available to make real cookie. This has been done to create quality products as well as to build in a structural competitive advantage. The Company has also installed equipment and packaging machinery for exports, which are both captive as well as strategic partners, will require world approved standards.
HACCP (Hazard Analysis and Critical Control Point) certification has been done and recently we have obtained BRC (British Retailers Consortium) certification.
The Company has a threefold strategy to provide World class product at affordable prices to keep our customers delighted.
1. To manufacture and market the best quality products in the Indian consumer market with emphasis on major towns and organized trade. The company has launched Chocolate Chip cookies (Bradman), Oatmeal Cookies (ANZAC), Butter, Butter Cashew, Choconut and Jamz Cookies. The company has focused on its distribution and sales effort Pan India across Modern Retail, Traditional Trade and Institution. We are present in more than 1,00,000 outlets and have extensive coverage across all channels all over India. Unibic proposes to launch speciality health products (Sugar free) and milk cookies.
2. To build strategic alliances by building specialized products with competitive advantages. Unibic India has entered into an exclusive agreement with Café Coffee Day to produce coffee accompaniment cookies. The company is also considering such offers from other Branded Chain stores.
3. Exports: Exports are a major plan for the Company. UNIBIC Australia has relationships in major markets particularly Australia, New Zealand, UK and US. They are already marketing their products in those countries through their super market chains. This has provided an excellent platform for UNIBIC India to get market access for a range of products to be produced from India. These include assortment packs as well as potion packs. UNIBIC India is also exporting to Middle East and South East Asia. UNIBIC India has an complete range of gifting packs which will be packed in tins for festivals such as Diwali, Christmas etc. People are looking for affordable good quality, healthy and long shelf life products. The Company intends using celebration packs to promote the corporate gift segment in Industries like Pharmaceuticals and those who gift both to their employees and business associate. |
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