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Technology & Hospitality Industry Hotel industry has been slow in adopting new technologies. In fact hotel industry is known for personalised service. Therefore at each stage, hotel industry is hesitant to open new avenues for incorporating latest technology. But if we analyse critically, we find that the hotel industry has no choice, but to introduce more and more technology driven equipment and applications in every part of operation to gain business and improve bottom line. At the construction stage architects, designers and other consultants are making more usage of latest technology. Products, safety standards, green building requirements, efficient air-conditioning, utility saving devices, cost-effective equipment are all technology driven. Manpower related activities like training of staff has been facilitated by pre-recorded training sessions. Hotel safety, fire related controls, CCTV at key locations have become a must for the hotels. Those plastic key cards that once seemed so innovative will soon go away. The new thing is contact-less Smartcards and RFID (Radio Frequency Identification) cards that will provide room access. These cards may soon make hotel stay easier by allowing guests to pay for services as well as to check-in and check-out through a single device. Swipe of a cell phone, print of a finger are the new methods of guest registration. When the guest will make reservation, an encrypted sound code will be sent via text message. The guest can play back the code to unlock his room door. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel check-in system and security will be taken to the next level. Hotel entry by the guests as well as the hotel staff will be smooth and secured. Researchers are at work on devices capable of recognizing an individual's gait or walk and even their DNA. Frank Wolfe says, "If you want to go 'way out there', there are some systems being explored that can allegedly sniff someone, and also systems that can recognize the pattern of blood veins on a human being which are apparently unique to the individual.” At the operation level, POS gadgets are already in use, though improvements and innovations are being made continuously. Order taking in the restaurant, preparation of ordered items in the kitchen and billing control with the cashier are inter-linked. Front desk activities are more technology driven. Front Office and back office accounting are synchronised enabling, hotel management to receive up-dated information at any time of the day. Continuous up-dated guest history will enable hotel chains to implement their loyalty programs more effectively. Marketing through web-sites, internet and social media is already being used, but its usage will grow in the coming years. The above information leads to the question that with the introduction of technology at each level, will personalised service in the hotels finish or lesser human involvement in services. There may not be clear-cut answer. We feel that with the new technology productivity and efficiency at each level of operation will be higher, volume of business will grow, standard of service will be more consistent and security of guests will be greater. |
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Hotels Available:
SAHARA ACQUIRING LONDON’S GROVERNOR HOUSE Subrata Roy’s conglomerate Sahara India Pariwar has reached an agreement to acquire London’s landmark Grosvenor House, A JW Marriott Hotel. The Sunday Times has reported that Grosvenor owner Royal Bank of Scotland has agreed to sell the 422-key property to Roy for about £470 million, or £1.1 million per key. RBS had been seeking £700 million for Grosvenor in two earlier auctions, but the bank apparently lowered its asking price after receiving no serious bids. It is said that the deal is expected to be finalized before the end of the year. However, approvals from Indian Government may delay in implementation.
5 STAR HOTEL IN MOHALI PIDB is inviting tenders to build and operate 5 star Hotel & International Convention Centre in Mohali/Chandigarh in Sector 62. 10 acres land on 50 years lease is being provided. Location is 7 km from international airport and 3 km from IT city. Closing date of tender is 14th December 2010.
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HOTEL TERMINOLOGY Hotel standards and services are recognised through classification guidelines formulated by the Ministry of Tourism:
I. Star Category Hotels: - 5 Star Deluxe, 5 Star, 4 Star, 3 Star, 2 Star & 1 Star II. Heritage Category Hotels: - Heritage Grand, Heritage Classic & Heritage Basic
Classification guidelines provide for facilities and services necessary for hotels to provide and certain services which are desirable to be provided to be recognised in the category. Hotel classification is voluntary and individual hotels may opt for not getting classified. Apart from classification, hotel chains have formulated their own brand standards for guests to recognise the facilities and service standards in the hotel. Some terminologies are used from marketing angle and brand promotion.
Hospitality industry has started using some words which may convey different meaning to different users. ‘Boutique hotel’ is currently in vogue and one can not say with certainty what standards will be applicable to a boutique hotel. Hotels have been using words like super-deluxe, luxury, upscale, mid-scale, economy, independent etc.
We have come across some of the following words which are being used by the industry:-
Apart from above Service Apartments and Guest Houses are closely linked to hospitality industry. As aforesaid some words are coined by the hotel brands to identify their brand standards. Recently Hilton Group has introduced a luxury concept called Home Suites. We propose to dig more information on the above referred terminology. |
Mr. Raj Bhatia
(CEO)
Rajnivas, A - 5/10, D. L. F. Phase - 1
Gurgaon,
Haryana -
122 002,
India
Telephone: +(91)-(124)-4050877
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