Veetee Fine Foods Ltd. was established as a 100% export oriented unit in 1992 and was one of its kind is India. It was granted a Trading House status by Govt of India, received recognition from Haryana state Govt. for outstanding performance in exports and received star performer status from Ministry of Commerce and Industry, Govt of India.
Growth of the business has been trail blazing, our products have found placement in retail shelves across the world, including India, and, we are proud of the satisfied customer base in over 50 countries for rice and ready to eat food.
Vision
With the most modern facilities strategically placed in both rice producing and rice importing areas of the globe, Veetee Fine Foods Ltd is well placed to tackle the challenges and increasingly complex nature of world trade.
It is this enviable position, along with our belief in the quality of the Veetee Fine Foods Ltd product range, that ensures we are able to approach the future with confidence, as more and more people every day discover the world's finest rice.
Innovations
Innovation and Product Development ...is the keyword
EXTENSIVE RESEARCH of global rice markets.
INNOVATION to ensure compatibility with needs of customer.
One of first in the country to introduce BLOCK BOTTOM PACK to enhance visibility.
Commencement of BASMATI SEED PRODUCTION
Commencement of production of ORGANIC BASMATI RICE
Production of Organic Lentil, Organic chickpea and Organic sugarcane products also being undertaken
First in the country to introduce microwave - friendly pouches in the ready to eat category.
Quality Policy
5 P's Mantra
Procurement of best quality raw material.
Preservation of raw material in most hygienic conditions.
Processing of raw material in Hi-tech machines.
Packaging of product in high standard packaging material
People working as a team
Quality Policy - Rice division
We at Veetee Fine Foods Limited, endeavour to achieve customer satisfaction by producing & supplying Basmati rice and other products of consistent and safe quality complying to legislative requirements to our customers all over the world.
This, we intend to attain by continually improving our systems, through technical upgradation & skill enhancement of employees.
Certifications
ISO 22000 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
HACCP Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
BRC - Issue 4 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
Kosher Certified by London Beth Din Kashrut Division (KLBD)
IPQC Certification from Export Inspection Council of India
Certified for Organic Production by Control Union certifications (Formerly known as SKAL International)
Quality Policy - Ready to Eat division
We at Veetee Fine Foods Limited endeavour to achieve customer satisfaction by producing & supplying commercially sterile products in most hygienic way under strict quality assurance system complying with legislative requirements.
This, we intend to attain by continually improving our methods, systems & infrastructure through technical upgradation & skill enhancement of employees.
Certifications
ISO 22000 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
Also, ISO 22000 Certified by National Accreditation Board for Certification Bodies, India (NABCB)
BRC - Issue 4 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
HACCP Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
BRC - Issue 5 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
Our Presence
International Presence
With manufacturing locations, marketing offices and distributors located at most strategic locations, we are fully geared to serve your needs on a real time basis. Whether you are a supplier, customer, prospective employee or a potential distributor, it shall be our privilege to hear from you.
Domestic Presence
Veetee Fine Foods Limited has long been recognized as an industry leader and innovator. Beginning as an export oriented company, today it has developed and established itself as one of the leading players in Indian market with sound distribution network and selling basmati and long grain rice in established brand names. Veetee Fine Foods Ltd today offers to its consumer rice products: both white and parboiled rice in familiar, trusted brands countrywide & holds the dominant position in domestic market. Veetee Fine Foods Ltd domestic sales division sells branded rice products through distributors to grocery and food service outlets in high consumption markets. The company's leading brands .. Veetee Supreme, Select, Classic and Everyday .. are known for their excellent quality and have attained leadership status in India.
Our Chairman
The Malawi Years Moni Varma, Chairman of Veetee Rice, grew up in the former Federation Rhodesia & Nysaland, in the area that later became Malawi. He is the youngest of eight children born to Indian parents, both from business families.
After completing his schooling, Moni headed to India to continue his studies, but returned to Malawi soon after and started his professional life as a salesman for a printing firm. Moni immediately demonstrated his passion for business that has been his hallmark throughout his career. Despite a starting salary then of only £30, he was regularly taking home up to five times that with commission. His talent for selling had been tapped, and the desire to formally study began to recede.
Shortly afterwards, Moni invested £300 in a small machine to manufacture barbed wire - the company desperately needed a salesman but couldn't afford to pay. Not for the last time in his career, Moni took the risk and the job - solely on commission and a stake in the company. Within 3 years, capitalising on the developing country's need for steel, Moni grew the company into a multi million pound operation and became a major player in the burgeoning steel industry.
The company's enormous success attracted, the then President of Malawi, Hastings Banda, who bought it in 1971, keeping Moni on as MD. By 1979 the company was making a £1 million pound profit and was the most successful company in Banda's portfolio. Within a couple of years of the sale, Moni was already anxious for a new challenge. In 1974 he found it, in the shape of a new venture, founded with the aid of loans from the Commonwealth Development Corporation and the World Bank, manufacturing corrugated iron. Again Moni's drive and expertise came to the fore, and the operation quickly turned profit after two months, defying the bank's predictions for a longer-term turnaround.
The early years of business in Malawi were tremendously valuable in giving Moni the foundation and knowledge required to run a successful business. However the political atmosphere didn't allow for complete independent control, and Moni was keen to test his skills in the developed world.
Veetee Rice In 1980, he met and married his wife Shoba, and with her moved to the UK. There he maintained his interest in the steel industry working with Staffordshire firm, Hall Engineering Holdings and a year later he broke away to set up on his own.
Then in 1985, Moni was approached by relatives in the food industry in India seeking rice buyers in the UK. Although initially disinclined to turn his attention from the steel industry, family loyalty won through and Moni went about setting up meetings with millers and importers.His keen business eye quickly spotted a potentially lucrative gap in the market - at that time, the then EEC was imposing a levy of £450/tonne on imported white rice, whereas brown rice could be imported at the much lower rate of £200/tonne. It became clear that what was needed was a mill in situ in the UK. Moni founded Veetee rice - the name taken from the initials of his family name and that of Thapar, his relatives in India.
By 1986 the company was up and running: the Basmati market in this country was, at that time, underdeveloped and long grain rice was predominant. However the Asian community provided a sufficient market, and Moni was quick to spot the trend towards ethnic cuisine. From an initial investment of £200,000 in a factory at Perivale, the business grew and by 1989 the need for larger premises became apparent.
Moni Varma Aside from his passion for the rice industry, Moni is involved in a number of outside interests. He maintains a rice mill, cashew nut farm and pulses plant in his native Malawi, as well as a paint factory and dabbles in the odd steel project.
Manufacturing
Rice manufacturing
Most modern mill with the latest technology at par with the international standards of rice processing.
Highly qualified and experienced personnel with deep knowledge of overall food operations and specific production.
State-of-the-art rice milling, grading, sortexing and packaging facility.
Intake systems with complete dust control.
Most gentle and dust free paddy drying system helping in very uniform and gentle drying of the paddy.
Aspiration at various stages of production ensure dust free processing.
Multipass technology of whitening & polishing ensure efficient removal of bran and extremely clean and glossy white appearance to the kernels.
State-of-the-art rice milling, grading, sortexing and packaging facility.
Ready to Eat manufacturing
The facility is spread over an area of 52000 sq ft with built-up area of 24000 sq ft.
RCC Construction - spacious, airy and wholesome in conjunction with needs of the food industry.
Most sophisticated retort machine.
It facilitates quick heat penetration, thus reducing process time.
It distributes fats during cooling of products. (Homogenization)
It avoids crushing of product against the wall during high temperature sterilization.
Temperature distribution test can be performed on different type and size of containers (Glass bottles, PP trays, retortable pouches, cups etc.).
ELLAB system for sterilization, cooking and quality monitoring at every stage.
All equipment is sourced from reputed manufacturers - All in food grade stainless steel 304.
Chemical and microbiological lab for conducting product tests, shelf life studies etc.
Aim / Vision / Mission
Vision
With the most modern facilities strategically placed in both rice producing and rice importing areas of the globe, Veetee Fine Foods Ltd is well placed to tackle the challenges and increasingly complex nature of world trade.
It is this enviable position, along with our belief in the quality of the Veetee Fine Foods Ltd product range, that ensures we are able to approach the future with confidence, as more and more people every day discover the world's finest rice
Quality Policy / Processes
Quality Policy - Rice division
We at Veetee Fine Foods Limited, endeavour to achieve customer satisfaction by producing & supplying Basmati rice and other products of consistent and safe quality complying to legislative requirements to our customers all over the world.
This, we intend to attain by continually improving our systems, through technical upgradation & skill enhancement of employees.
Certifications
ISO 22000 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands) HACCP Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands) BRC - Issue 4 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands) Kosher Certified by London Beth Din Kashrut Division (KLBD) IPQC Certification from Export Inspection Council of India Certified for Organic Production by Control Union certifications (Formerly known as SKAL International)
Quality Policy - Ready to Eat division
We at Veetee Fine Foods Limited endeavour to achieve customer satisfaction by producing & supplying commercially sterile products in most hygienic way under strict quality assurance system complying with legislative requirements.
This, we intend to attain by continually improving our methods, systems & infrastructure through technical upgradation & skill enhancement of employees.
Certifications
ISO 22000 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands) Also, ISO 22000 Certified by National Accreditation Board for Certification Bodies, India (NABCB) BRC - Issue 4 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands) HACCP Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands) BRC - Issue 5 Certified by ISA Cert B.V., The Netherlands (Formerly Known as Food Cert B.V., The Netherlands)
Infrastructure
Most modern mill with the latest technology at par with the international standards of rice processing.
Highly qualified and experienced personnel with deep knowledge of overall food operations and specific production.
State-of-the-art rice milling, grading, sortexing and packaging facility.
Intake systems with complete dust control.
Most gentle and dust free paddy drying system helping in very uniform and gentle drying of the paddy.
Aspiration at various stages of production ensure dust free processing.
Multipass technology of whitening & polishing ensure efficient removal of bran and extremely clean and glossy white appearance to the kernels.
State-of-the-art rice milling, grading, sortexing and packaging facility.
Fully automatic, versatile color sorters performing high-resolution-optical inspection, which upgrades the product to international standards.
Most modern grading machines with multi features having capabilities of.
Selecting uniform grains.
Maintaining average grain length(Homogenization)
Removal of broken kernels
Rejection of short grains
Rejection of oversized & undersized (shrivelled) grains.
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Processing...
