Vital Relations

About Us

The modern day Public Relations (PR) was emerged in early 1990s, even though history traces the practice back to the 17th century. The term Public Relations was said to be first documented by U.S. President Thomas Jefferson during his address to Congress in 1807.

Ivy Lee and Edward Bernays are credited with creating and defining the art and science of modern day Public Relations in the early 1900s.Ivy Lee is believed to developed a first working Press Release.

According to Edward Bernays,the father of modern day PR, “Public Relations is a management function which tabulated public attitudes, defines the policies, procedures and interest of an organisation followed by executing a programme of action to earn public understanding and acceptance”.