About UsThe RD Group is a privately held organization with its headquarters in Mumbai, India.
The company was founded in 1954 by three enterprising brothers from the first generation of the Ghera family, Ramchand, Shewaram and Makumal.
The first stepping-stone was laid after buying a retail store in the name of R. Damomal, in the center of the city at Mohatta Market which was very famously known for its exclusive shopping arcade in 1950s. The retail store catered to the elite clientele of Mumbai and especially to very glamorous celebrities.
After establishing itself as a quality store for its unique designs and beautiful hand embroidered work within Mumbai, the store headed for its expansion throughout the country. It started selling the goods in wholesale to other cities within India. Soon, due to its innovative creations, RD became the name famous for its beautifully designed bridal sarees.
Then, in 1963, a small store was opened in the name of M/ Shewaram, in Kalbadevi, the wholesale area of Mumbai, which catered to the wholesale needed of Indian garments. On 25th October 1974, a mega store with an area of 1500 square feet was opened in the name of R.D. Zari Emporium Zari here stands for bullion used for embroidery).
In addition to the regular Indian garments, the Arab variety of the work was also added, such as the heavily embroidered fabric Fustian and Kaftans gowns. This was done with a view to meet the needs of Indian embroidery to the Arab visitors for their personal as well as for their business needs. Over the years, the second generation of the family entered the business from the early eighties. Mr.Punjabi started traveling to gulf countries like Dubai and Saudi Arabia and started visiting clients in Jedd ah and Riyadh for high fashion embroidered fabrics. Mr. Lallit Ghera went to New York in July, 1987 and began his study of the market importance of Indian hand embroidery in the United States. Manhattans Seventh Avenue, famous for its designers inspired Lallit to start his own company, Mystic Beading and RSM Designs Inc at Broadway, Manhattan |
Quality Policy / ProcessesOnce completed, each and every piece of hand embroidery is exhaustively checked for stains, neatness, errors and inadvertent lapses in order to achieve the highest quality with zero defects. Finally, our packing and dispatch team ensure perfect packaging and dispatch to the client.
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 | Fact Sheet | | | Year of Establishment | : | 1954 | | Nature of Business | : | Manufacturer | | Number of Employees | : | 51 to 100 People | | Major Markets | : | Indian Subcontinent, East Europe, East Asia, Central America, North Europe, Middle East, South America, South/West Europe, South East Asia and North America |
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Contact Details| | Company Name:
| Vivsur Exports Private Limited | | Contact Person: | Mr. Vasshu Gherra | | Telephone: | +(91)-(22)-24980214 / 66612453
| | Mobile / Cell Phone: | +(91)-9821129952 | | Fax No: | +(91)-(22)-24948316 | | Address: | No. A-1 / 154, Shah & Nahar Industrial Estate, Lower Parel, Mumbai, Maharashtra - 400 013 (India) |
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