Making a corporate film involves all the same techniques as making any other film but there are some differences between a corporate film and, say, a feature film. In a feature film the motivation is the story line which comes from the film script. There might be similarities between a feature film and a corporate film if the corporate film is the story of a company, in the form of a promotional film. More commonly in corporate film, the concept of a story is replaced with the that of a ‘message’, a sales pitch or an educational purpose.
Your Involvement
One of the main considerations about corporate film is that it involves you or your company. You are the experts in your company and you need to be able to tell the film production company what you want to achieve. We will help you articulate your message and use it’s expertise to ensure that the film is realized in the best, most professional way. We might, through negotiation, shift the focus of your first ideas because they understand the medium of film and the way it has an impact on its viewers. But it is important first of all to be clear about your message and how you want it delivered.
Remember, in appointing a film production company for a substantial film project you begin a liaison which will continue until the film is ready for distribution, possibly over several weeks. It is likely, during that time, that key people in your company will need to be involved, taking up their time and possibly challenging them to think in a slightly different way. It is also very likely, in a corporate production, that members of your company will be involved in the production itself, perhaps in the form of an interview or filmed presentation.
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Industrial Photography can be defined as photographic practice that takes place within and/or at the behest of an industrial organization, to document production processes, products, work organization, employees, or the layout, equipment, or culture of an enterprise. The pictures may serve either internal (e.g. administrative or industrial relations) or external (e.g. advertising or public relations) purposes. In principle there is no distinction between images made by in-house specialists or professionals hired from outside; and photographs taken by workers or clerical staff. The borderline between documentary pictures and journalistic, advertising, and public relations ones is fluid, depending on context and usage in individual cases.
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